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This process can be achieved by determining the goals�� impact on the functions that packaging must fulfill.
Bruce
2024-10-26
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Bruce
2024-10-26 13:06
The industry factors, the organizational goals, and other motivations must be gathered and analyzed to determine the company��s overarching position.
Bruce
2024-10-26
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Bruce
2024-10-26 13:06
A purchasing group may strive to utilize multiple suppliers for each component type.
Bruce
2024-10-26
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Bruce
2024-10-26 13:06
a marketing group may seek to have a brand recognized for its particular packaging color
Bruce
2024-10-26
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Bruce
2024-10-26 13:05
The second important element of the Discovery step is understanding the goals of stakeholders within an organization and the strengths of those goals.
Bruce
2024-10-26
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Bruce
2024-10-26 13:05
Porter��s 5 forces is a great model for industry analysis.
Bruce
2024-10-26
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28
Bruce
2024-10-26 13:05
Analysis of the industry landscape is a common step with developing business strategies, and it is also useful for developing a packaging strategy.
Bruce
2024-10-26
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23
Bruce
2024-10-26 13:05
We also need to understand the goals of the stakeholders within the organization.
Bruce
2024-10-26
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Bruce
2024-10-26 13:04
We need to understand the industry that we are operating in and the strength of forces within the industry.
Bruce
2024-10-26
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32
Bruce
2024-10-26 13:04
To develop a packaging strategy, a little more insight is also required.
Bruce
2024-10-26
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28
Bruce
2024-10-26 13:04
For example, a lot of companies will have very visible sustainability statements that they expect to be carried through by the entire company.
Bruce
2024-10-26
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24
Bruce
2024-10-26 13:04
In most organizations, general goals and missions will be known.
Bruce
2024-10-26
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28
Bruce
2024-10-26 13:04
In terms of a packaging strategy, this generally means determining the goals of an organization.
Bruce
2024-10-26
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25
Bruce
2024-10-26 13:03
During the Discovery step, we need to evaluate the current status at a given point in time.
Bruce
2024-10-26
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39
Bruce
2024-10-26 13:03
How quickly can films be delivered and resupplied?
Bruce
2024-10-26
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Bruce
2024-10-26 13:03
Let��s walk through these three steps so you can develop an effective strategy.
Bruce
2024-10-26
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25
Bruce
2024-10-26 13:03
A packaging strategy is no different; however, we need to be mindful of the packaging function elements the company objectives will be based around.
Bruce
2024-10-26
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29
Bruce
2024-10-26 13:03
As with any strategy development, there are basic steps that can be followed:
Bruce
2024-10-26
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47
Bruce
2024-10-26 13:03
Developing a packaging strategy can be a daunting task, especially when we consider that the strategy must encompass multiple areas. A packaging strategy is not just about redesigning packaging for marketing purposes; it is about determining the resource
Bruce
2024-10-26
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22
Bruce
2024-10-26 13:02
For example, a packaging department within an organization that has a strong sustainability objective will need to develop systems that ensure environmental impact is considered during packaging development.
Bruce
2024-10-26
0
29
Bruce
2024-10-26 13:02
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