A brand refresh may also be needed to keep up with contemporary trends when the roastery reaches a milestone, such as an anniversary.

A brand refresh may also be needed to keep up with contemporary trends when the roastery reaches a milestone, such as an anniversary.

Some businesses may need to refresh their brand as contemporary trends may cause consumers to remember the up-to-date things easily. Under this circumstances, the refresh of the branding may be necessary, and change in the packaging design and displays may be an effective way to achieve this goal.