A report from Sprout Social��s 2020 Index found that 40% of consumers listed memorable content as a factor that helps brands stand out on social media, while two-thirds voted for distinct personality and compelling storytelling.

A report from Sprout Social��s 2020 Index found that 40% of consumers listed memorable content as a factor that helps brands stand out on social media, while two-thirds voted for distinct personality and compelling storytelling.