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Packaging

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Instead, Mission��s illustrations are intended to capture a sense of the coffee and give consumers a subtle idea of what to expect.	Bruce 2024-11-11	03	Bruce 2024-11-11 15:25
But the problem is that everyone��s doing it.��	Bruce 2024-11-11	09	Bruce 2024-11-11 09:28
And the ones who do it very well already have a well established brand, so when other companies copy them they kind of just get lost.��	Bruce 2024-11-11	07	Bruce 2024-11-11 09:27
But the problem is that everyone��s doing it.	Bruce 2024-11-11	08	Bruce 2024-11-11 09:27
Recognising this, Jake says that, at Mission, they decided to go in the opposite direction.	Bruce 2024-11-11	08	Bruce 2024-11-11 09:27
However, like any new trend, once it catches on in a significant way, the novelty tends to wear off and its impact starts to wane.	Bruce 2024-11-11	08	Bruce 2024-11-11 09:26
Pouches with single-colour logos or plain kraft paper bags with little more than a label crowd the shelves of caf��s and grocery stores around the world.	Bruce 2024-11-11	011	Bruce 2024-11-11 09:26
In the specialty market, minimalist coffee bag designs have become increasingly widespread.	Bruce 2024-11-11	07	Bruce 2024-11-11 09:26
Capturing a feeling	Bruce 2024-11-11	05	Bruce 2024-11-11 09:25
LDPE coffee bags, custom-printed LDPE coffee bags, LDPE coffee packaging in an article on Coffee Bag Design Series and Mission Coffee Works	Bruce 2024-11-11	06	Bruce 2024-11-11 09:25
They want to get into it, but very few people want to sit there for hours to understand processing methods.	Bruce 2024-11-11	05	Bruce 2024-11-11 09:25
��But then when you start talking to your friends about specialty coffee you realise that none of that information makes much sense to them.	Bruce 2024-11-11	02	Bruce 2024-11-11 09:24
You kind of forget when you work in specialty coffee that you exist in this bubble.	Bruce 2024-11-11	03	Bruce 2024-11-11 09:24
So it isn��t relevant.	Bruce 2024-11-11	02	Bruce 2024-11-11 09:24
��A lot of the stuff we get really excited about in coffee is what a lot of people don��t get,�� he explains. ��	Bruce 2024-11-11	03	Bruce 2024-11-11 09:24
Often, Jake says, wholesale clients will even choose which side of the bag to display depending on their level of specialty.	Bruce 2024-11-11	02	Bruce 2024-11-11 09:23
Despite initial reservations, the two-tone design ended up being a resounding success.	Bruce 2024-11-11	04	Bruce 2024-11-11 09:23
��One side of the bag gives you all the information you could possibly want if you��re really into specialty coffee,�� Jake says, ��and the other gives you enough information so you kind of know what the coffee is about, like ��Your easy going b	Bruce 2024-11-11	06	Bruce 2024-11-11 09:23
��A lot of people just want to put really good coffee into a cafetiere or an AeroPress �C and know that it��s going to taste great.��	Bruce 2024-11-11	04	Bruce 2024-11-11 09:22
In addition to the illustrations, each one of Mission��s bags is half white and half black: the white side features flavour notes and origin, while the black side offers details on everything from varieties to processing methods.	Bruce 2024-11-11	02	Bruce 2024-11-11 09:22

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