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Packaging

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Telling stories won��t have a positive impact on its own.	Bruce 2024-10-30	07	Bruce 2024-10-30 08:06
Overall, story-driven coffee packaging requires expert designers and copywriters to deliver a powerful message that attracts and engages with customers.	Bruce 2024-10-30	08	Bruce 2024-10-30 08:06
Others use social media to expand on the stories around the brand so that packaging can offer a simpler version or direct consumers to their social media presence.	Bruce 2024-10-30	07	Bruce 2024-10-30 08:06
However, by custom-printing QR codes on coffee bags, brands can avoid the limitations and risks of story-driven packaging.	Bruce 2024-10-30	09	Bruce 2024-10-30 08:05
As a result, some consumers may feel overwhelmed and choose other coffee brands that are easier to understand.	Bruce 2024-10-30	05	Bruce 2024-10-30 08:05
In some cases, brands forget to talk about the coffee and focus excessively on the story behind them.	Bruce 2024-10-30	05	Bruce 2024-10-30 08:05
Moreover, telling stories can be more captivating for the people executing the brand strategy than for customers.	Bruce 2024-10-30	04	Bruce 2024-10-30 08:05
��We want to tell a story through the coffee package, but we don��t want to lose our ability to be concrete and impactful �C which are key features of a good package.��	Bruce 2024-10-30	05	Bruce 2024-10-30 08:04
As Gustavo puts it, this is more a risk than a disadvantage.	Bruce 2024-10-30	04	Bruce 2024-10-30 08:04
Additionally, story-driven coffee packaging requires careful design to be effective.	Bruce 2024-10-30	04	Bruce 2024-10-30 08:04
For some brands, using different layers of packaging allows them to enrich their narratives. That said, this can feel cumbersome, and single-use layers around the coffee packaging are often considered wasteful.	Bruce 2024-10-30	03	Bruce 2024-10-30 08:03
As much as materials and printing have evolved considerably, packaging is restricted in the space available for storytelling.	Bruce 2024-10-30	03	Bruce 2024-10-30 08:03
The cons of story-driven coffee packaging	Bruce 2024-10-30	03	Bruce 2024-10-30 08:03
a custom coffee bag with customised side panels in a custom-printed coffee bag in an article on story-driven coffee packaging	Bruce 2024-10-30	04	Bruce 2024-10-30 08:03
It enables the company to build stronger relationships with its clients while talking about its value, traceability, transparency, and environmental impact.	Bruce 2024-10-30	02	Bruce 2024-10-30 08:03
Thus, telling a story through coffee packaging is a powerful branding tactic.	Bruce 2024-10-30	03	Bruce 2024-10-30 08:02
Caf�� San Alberto, for instance, uses its package to talk about the origin, quality controls, varietals, and even awards the brand has received over the years.	Bruce 2024-10-30	03	Bruce 2024-10-30 08:02
After trying biodegradable and recyclable packaging, RAVE customers have engaged in an interesting conversation about reducing waste, reflecting on their coffee consumption.	Bruce 2024-10-30	04	Bruce 2024-10-30 08:02
Another example is RAVE Coffee, which has experimented with different types of packaging in its search to reduce its ecological footprint.	Bruce 2024-10-30	04	Bruce 2024-10-30 08:02
More so, the brand includes a number with the cupping score of the beans inside.	Bruce 2024-10-30	06	Bruce 2024-10-30 08:01

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