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Packaging

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For instance, Trinidad Coffee Estate uses different names, colors, and images to differentiate its post-harvest processing methods.	Bruce 2024-10-30	06	Bruce 2024-10-30 08:01
When it comes to using stories in coffee packaging, there are few creative restrictions.	Bruce 2024-10-30	04	Bruce 2024-10-30 08:01
Second, it makes people identify with the brand, which can help them share that knowledge, with others.	Bruce 2024-10-30	04	Bruce 2024-10-30 08:01
First, consumers become more aware of coffee production aspects through in-depth learning.	Bruce 2024-10-30	04	Bruce 2024-10-30 08:00
Additionally, Edwin claims that story-driven coffee packaging has two main advantages.	Bruce 2024-10-30	04	Bruce 2024-10-30 08:00
��When a story is visible on the bag, there is a context that provides a conceptual framework, aligned with the visual identity and the brand aesthetics.��	Bruce 2024-10-30	05	Bruce 2024-10-30 08:00
��It can enable the introduction of the brand to new consumers, as the story helps to widen the reach of the brand��s essence,�� he explains.	Bruce 2024-10-30	05	Bruce 2024-10-30 08:00
Gustavo believes that including a story in coffee packaging helps consumers make informed purchase decisions.	Bruce 2024-10-30	04	Bruce 2024-10-30 07:59
The pros of story-driven coffee packaging	Bruce 2024-10-30	04	Bruce 2024-10-30 07:59
a custom coffee bag with storytelling illustrations custom printed onto coffee bag in an article on story-driven coffee packaging	Bruce 2024-10-30	03	Bruce 2024-10-30 07:59
Overall, story-driven coffee packaging can offer consumers a few snapshots of different milestones across the coffee value chain.	Bruce 2024-10-30	04	Bruce 2024-10-30 07:59
Moreover, it��s common practice to print the varietal and post-harvest processing.	Bruce 2024-10-30	04	Bruce 2024-10-30 07:58
For this reason, story-driven coffee packaging tends to display information about the origin of the coffee, such as the history of coffee growing in the region, altitude, and details about the producers.	Bruce 2024-10-30	04	Bruce 2024-10-30 07:58
Besides aromatic profile and high quality, one of the most interesting aspects of specialty coffee is traceability.	Bruce 2024-10-30	05	Bruce 2024-10-30 07:58
Showing every person and client the why, the motivation, the coffee��s origin, and how it was cultivated,�� says Edwin.	Bruce 2024-10-30	05	Bruce 2024-10-30 07:58
��I believe that stories are the more straightforward way to talk to consumers.	Bruce 2024-10-30	06	Bruce 2024-10-30 07:57
��Using stories is the best way to connect with people,�� he adds.	Bruce 2024-10-30	06	Bruce 2024-10-30 07:57
Edwin Acosta, who is also the marketing director for Trinidad Coffee Estate, agrees with Gustavo about the importance of stories for human connection.	Bruce 2024-10-30	05	Bruce 2024-10-30 07:57
��It identifies an essence and a differentiator for the brand and connects with the consumer,�� says Gustavo, who is also the director at Caf�� San Alberto.	Bruce 2024-10-30	010	Bruce 2024-10-30 07:57
The story is the brand, according to Gustavo Villota from Caf�� San Alberto.	Bruce 2024-10-30	07	Bruce 2024-10-30 07:56

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