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Packaging

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Branding has been one of the most notorious uses of storytelling, and story-driven coffee packaging is one of its most interesting applications.	Bruce 2024-10-30	06	Bruce 2024-10-30 07:56
Since then, the effectiveness of storytelling has been proven across different functions and for different goals.	Bruce 2024-10-30	04	Bruce 2024-10-30 07:56
One of the early promoters of storytelling for business purposes, Stephen Denning, started using it at the World Bank to capture and share knowledge.	Bruce 2024-10-30	06	Bruce 2024-10-30 07:56
Storytelling has grown in importance and recognition among businesses since it gained notoriety in the late 1990s and early 2000s.	Bruce 2024-10-30	05	Bruce 2024-10-30 07:56
Furthermore, researchers have discussed the efficacy of storytelling in branding across different industries, such as fashion, non-profits, and finance, among others.	Bruce 2024-10-30	03	Bruce 2024-10-30 07:55
A recent study suggests storytelling can help customers create an emotional and personal connection with the brand, boosting customer engagement.	Bruce 2024-10-30	05	Bruce 2024-10-30 07:55
Why do roasters use story-driven coffee packaging?	Bruce 2024-10-30	05	Bruce 2024-10-30 07:55
To learn more about the implications of story-driven coffee packaging, I spoke with Gustavo Villota, founder of San Alberto Coffee, and Edwin Acosta, co-founder of Trinidad Coffee Estate.	Bruce 2024-10-30	05	Bruce 2024-10-30 07:55
While the majority of coffee brands realise the importance of a compelling story, many struggle with how to convey it effectively on their coffee bags.	Bruce 2024-10-30	04	Bruce 2024-10-30 07:55
In short, it should be completely transparent about the company��s origins, production process, and company ethos.	Bruce 2024-10-30	06	Bruce 2024-10-30 07:54
Alternatively, it can help convey the entire journey of the coffee from seed to cup.	Bruce 2024-10-30	05	Bruce 2024-10-30 07:54
It should inform consumers about how the company started, what it represents, and what it stands for.	Bruce 2024-10-30	08	Bruce 2024-10-30 07:54
Story-driven coffee packaging has become a common practice among specialty roasters and cafes.	Bruce 2024-10-30	04	Bruce 2024-10-30 07:54
custom coffee bag with story-driven coffee packaging design in an article on story-driven coffee packaging	Bruce 2024-10-30	07	Bruce 2024-10-30 07:53
Story-driven coffee packaging: What are the pros and cons?	Bruce 2024-10-30	07	Bruce 2024-10-30 07:53
MTPak Coffee offers embossing and debossing effects on both coffee bags and coffee boxes.	Bruce 2024-10-30	04	Bruce 2024-10-30 07:52
Clearly, embossed elements in packaging design can create a high-impact, sophisticated brand image.	Bruce 2024-10-30	07	Bruce 2024-10-30 07:52
It can also bring awareness to the roastery name, logo, or important product information.	Bruce 2024-10-30	03	Bruce 2024-10-30 07:52
As mentioned previously, embossing can create a variety of styles and designs to accentuate the energy of the company.	Bruce 2024-10-30	03	Bruce 2024-10-30 07:52
When embossing coffee packaging, it��s important to keep the company��s branding and marketing goals in mind.	Bruce 2024-10-30	03	Bruce 2024-10-30 07:51

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