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Packaging

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Coffee Bag Design Series explores the specialty coffee brands with unique packaging designs that stand out and fire the imagination.	Bruce 2024-11-11	01	Bruce 2024-11-11 09:17
The Coffee Bag Design Series: Mission Coffee Works	Bruce 2024-11-11	02	Bruce 2024-11-11 09:16
Did you enjoy this edition of The Coffee Bag Design Series? Next week, we��ll be speaking to UK-based roaster Bean Shot Coffee.	Bruce 2024-11-11	02	Bruce 2024-11-11 09:16
��But if you don��t have a quality product you��re not going to make up for it with the branding or experience alone.��	Bruce 2024-11-11	01	Bruce 2024-11-11 09:16
��It��s tough to nail all three [product, experience, and branding], especially when you��re dealing with grocery store shelves and the sizes they dictate.	Bruce 2024-11-11	02	Bruce 2024-11-11 09:16
��Is it a business that stands behind its product and offers a good experience? Is it someone who is very brand and marketing focused, but maybe without the coffee quality? Or is it someone who relies very heavily on the quality of the product, but is m	Bruce 2024-11-11	02	Bruce 2024-11-11 09:16
��If I��m in a grocery store and I see a coffee I��ve never seen before, I��m looking to see what type of business it is.	Bruce 2024-11-11	02	Bruce 2024-11-11 09:15
He goes on to explain that when approaching a coffee brand that he��s unfamiliar with, he��ll ask himself several questions to determine exactly what he��s looking at.	Bruce 2024-11-11	02	Bruce 2024-11-11 09:15
��I wanted to be a brand that resonates with people and then we exceed people��s expectations with the quality of the product.��	Bruce 2024-11-11	02	Bruce 2024-11-11 09:15
I never wanted to be a hollow brand, where it��s beautiful, but the stuff is crap.	Bruce 2024-11-11	03	Bruce 2024-11-11 09:15
��Our brand always comes second to a good-quality product,�� Marco says. ��	Bruce 2024-11-11	02	Bruce 2024-11-11 09:14
Although it may seem like random forces are at play, this is actually a carefully devised strategy in which branding serves a secondary purpose, rather than being front and centre. This is true also of their merchandise, from their t-shirts to their tote	Bruce 2024-11-11	02	Bruce 2024-11-11 09:14
One of the things that sets Methodical aside from other coffee brands is they don��t try to hard sell their coffee to you �C yet you still feel compelled to buy a bag.	Bruce 2024-11-11	02	Bruce 2024-11-11 09:14
Thinking methodically	Bruce 2024-11-11	03	Bruce 2024-11-11 09:14
recyclable coffee packaging from methodical coffee, recyclable coffee bags, in an article on methodical coffee coffee packaging design	Bruce 2024-11-11	02	Bruce 2024-11-11 09:14
But what you see is basically the original design.��	Bruce 2024-11-11	03	Bruce 2024-11-11 09:13
There have been some tweaks to make fulfillment easier with how we place information on the bag.	Bruce 2024-11-11	02	Bruce 2024-11-11 09:13
��We decided to keep it,�� Marco says. ��	Bruce 2024-11-11	04	Bruce 2024-11-11 09:13
This resonated with customers so much that plans to change up the design every few years were quickly shelved.	Bruce 2024-11-11	08	Bruce 2024-11-11 09:13
Clovers, for example, can be found on the lawns of many Greenville houses.	Bruce 2024-11-11	04	Bruce 2024-11-11 09:13

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