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Packaging

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The result is a wild, chaotic, but also harmonious mix of plants, all stemming from what��s known as a ��nurse log��: a fallen tree which, as it decays, facilitates the growth of seedlings.	Bruce 2024-11-10	04	Bruce 2024-11-10 17:52
As nature-lovers, she says they kept coming back to what inspired them: the great outdoors. To convey this passion, she incorporated designs of plants local to Washington State and Virginia, Aimee and Jack��s respective hometowns.	Bruce 2024-11-10	04	Bruce 2024-11-10 17:52
��We knew there was something about grabbing attention and giving them that feeling that they were about to have something special.��	Bruce 2024-11-10	03	Bruce 2024-11-10 17:51
��Jack and I talked a lot about how we didn��t want our bags to look like what people thought a coffee bag looked like �C we wanted to challenge ourselves,�� she explains.	Bruce 2024-11-10	02	Bruce 2024-11-10 17:51
Aimee, who designed the bags herself, said the most important thing was that they didn��t become lost among the countless other specialty coffee brands.	Bruce 2024-11-10	01	Bruce 2024-11-10 17:51
However, the challenge when it came to their coffee bags was how to bring all their values under one design.	Bruce 2024-11-10	02	Bruce 2024-11-10 17:51
Aimee and Jack are clear about what they stand for when it comes to coffee.	Bruce 2024-11-10	01	Bruce 2024-11-10 17:50
recyclable coffee packaging, recyclable coffee boxes, drip coffee boxes, kraft paper coffee bags, in an article about Coffee Bag Design Series: Recluse Roasting Project	Bruce 2024-11-10	02	Bruce 2024-11-10 17:50
What��s important to us is that the coffee is sourced the right way.	Bruce 2024-11-10	02	Bruce 2024-11-10 17:50
But Jack and I aren��t the people who will shame you for using cream or sugar in your coffee. We want you to drink the coffee whichever way you like.	Bruce 2024-11-10	01	Bruce 2024-11-10 17:49
��People get a little bit intimidated by specialty because they feel as though they��re being judged,�� she says. ��	Bruce 2024-11-10	03	Bruce 2024-11-10 17:49
Instead of making people feel bad for adding sugar and cream, they believe ethical sourcing should come first �C and therefore it doesn��t matter how the coffee is enjoyed.	Bruce 2024-11-10	01	Bruce 2024-11-10 17:49
This approach to sourcing also informs Recluse��s attitude to serving coffee from their coffee bar.	Bruce 2024-11-10	03	Bruce 2024-11-10 17:49
For example, each year we talk to Bernard to discuss how much things have cost and, if it��s more, then we��ll pay him more.��	Bruce 2024-11-10	02	Bruce 2024-11-10 17:48
��That sustainable relationship makes things stronger.	Bruce 2024-11-10	04	Bruce 2024-11-10 17:48
��This relationship with Bernard means we��ve been able to buy more of his coffee,�� she explains. ��But he also knows that we��re committed and we��re not going to suddenly cut him off.	Bruce 2024-11-10	06	Bruce 2024-11-10 17:48
This is what Aimee refers to as ��intentional growth�� and it��s something that��s mutually beneficial.	Bruce 2024-11-10	02	Bruce 2024-11-10 17:48
After meeting while Jack worked as a judge at Te Van a Conocer Compa, Bernard soon became close friends with the couple �C even going so far as to visit them in Richmond.	Bruce 2024-11-10	03	Bruce 2024-11-10 17:47
An example is the relationship Recluse has with Honduran producer Bernard.	Bruce 2024-11-10	04	Bruce 2024-11-10 17:47
People have begun to form the expectation that we know the farmers.��	Bruce 2024-11-10	03	Bruce 2024-11-10 17:47

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