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Packaging

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At least 46% agree advertising helps them choose what they buy, while 42% say they are likely to engage with adverts tailored to them.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:39
Over half of Gen Z consumers are more likely to engage with advertisements on social media than on regular websites.	Bruce 2024-10-29	03	Bruce 2024-10-29 08:39
When it comes to the design, roasters can use social media to determine what would be more enticing to younger consumers.	Bruce 2024-10-29	03	Bruce 2024-10-29 08:38
This could help to gain new followers and, through brand recognition, spread the word that a roaster is sustainable.	Bruce 2024-10-29	03	Bruce 2024-10-29 08:38
The proper use of colour can improve brand recognition by 80%.	Bruce 2024-10-29	03	Bruce 2024-10-29 08:38
More so, the use of earthy colours, such as brown and green, can also help a Gen Z customer subconsciously evaluate the coffee packaging as being sustainable.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:38
Kraft paper is also compostable, making it a very eco-conscious material.	Bruce 2024-10-29	03	Bruce 2024-10-29 08:38
Notably, a 2020 study found that paper-based packaging is preferred by consumers due to its known ability to be recycled.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:37
For example, coffee bags made from kraft paper are often easily recognisable as recyclable and sustainable compared to other packaging materials, such as recycled plastic.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:37
As younger consumers seem to favour eco-friendly packaging, roasters would benefit from investing in sustainable coffee bags and takeout accessories.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:37
custom printed coffee packaging for instant specialty coffee, customised coffee packaging in an article on what coffee packaging appeals most to Gen Z consumers	Bruce 2024-10-29	03	Bruce 2024-10-29 08:37
Doing so could help increase brand awareness and boost sales.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:36
Therefore, it is important roasters use sustainable methods of manufacturing as well as eco-friendly materials when creating coffee packaging.	Bruce 2024-10-29	03	Bruce 2024-10-29 08:36
However, they also take into account if products are sustainably manufactured.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:36
According to Forbes, half of Gen Z consumers value products made from recyclable and naturally harvested fibres and materials.	Bruce 2024-10-29	03	Bruce 2024-10-29 08:36
More so, this generation is more specific about what they consider sustainable.	Bruce 2024-10-29	03	Bruce 2024-10-29 08:36
Another recent study found 90% of Gen Z consumers said they made changes to their lifestyle to live more sustainably.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:35
Living an eco-friendly lifestyle seems to be extremely important to Gen Z consumers, with three-quarters of them stating sustainability is more important to them than brand names. Interestingly, Gen Z consumers have reported feeling higher levels of anxie	Bruce 2024-10-29	03	Bruce 2024-10-29 08:35
The last, and possibly most important aspect, is sustainability.	Bruce 2024-10-29	03	Bruce 2024-10-29 08:35
Gen Z enjoys speciality coffee, and studies show that, combined with their preference for sustainability and high morals, these consumers are more likely to enjoy coffee that has been audited as of high quality and with good treatment for the farmers, suc	Bruce 2024-10-29	04	Bruce 2024-10-29 08:35

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