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Packaging

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That said, this generation is by no means slack on the quality of the coffee they purchase.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:35
Third, it is essential to remember that Gen Z consumers value price when purchasing coffee. Numerous studies have found price is a strong motivator when purchasing, most likely because Gen Z consumers grew up during a recession and many have not had a st	Bruce 2024-10-29	04	Bruce 2024-10-29 08:34
Almond milk, for example, is less fattening than cow��s milk, while soy milk has nutritional aspects that meet the nutritional needs of humans.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:34
Therefore, roasters and caf��s can benefit from offering healthy alternatives, such as decaffeinated coffee and non-dairy milk options.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:34
More so, a LesMills study found Gen Z make up 80% of its health club members.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:34
Notably, a recent article revealed Gen Z coffee consumers cited reaching health goals as a priority over other milestones, such as having a baby.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:34
Studies show Gen Z consumers are more concerned with their health and feelings of wellness.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:34
The second aspect to consider is offering healthier options.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:33
Gen Z consumers are more likely to use quick brew appliances at home, making them less likely to want to have grind beans first.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:33
Another highly effective option could be to provide freshly ground coffee bags or drip coffee bags alongside whole beans.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:33
In light of this, roasters could benefit from providing more convenient options, such as ready-to-drink canned coffee.	Bruce 2024-10-29	03	Bruce 2024-10-29 08:33
Notably, the same study found a higher share of Gen Z consumers purchased ready-to-drink (RTD) coffee than other generations.	Bruce 2024-10-29	05	Bruce 2024-10-29 08:33
Several studies show that the preferences of Gen Z coffee consumers can be narrowed down to four key aspects. First is convenience: according to a YouGov study, convenience is one of the most important factors for Gen Z when purchasing coffee.	Bruce 2024-10-29	05	Bruce 2024-10-29 08:32
What are Gen Z coffee consumers looking for?	Bruce 2024-10-29	04	Bruce 2024-10-29 08:32
Read on to learn more about what kind of coffee packaging appeals most to Gen Z consumers.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:32
This, in turn, could help boost brand recognition and profits �C at the cost of a simple coffee bag redesign.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:32
Keeping abreast of current design trends and Gen Z preferences can help roasters create a product and coffee bag design that appeals directly to that market.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:32
Many said they bought coffee multiple times a day.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:32
According to a study by Nescafe, Gen Z customers are avid coffee drinkers, with 86% having said they bought coffee out of the home in the past three months.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:31
Specialty coffee roasters looking to expand their customer base should take note of Gen Z preferences.	Bruce 2024-10-29	04	Bruce 2024-10-29 08:31

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