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Packaging

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One way to use interactive displays could be to have open beans on display for consumers to see and smell.	Bruce 2024-10-29	04	Bruce 2024-10-29 07:43
These displays offer consumers a more personalised touch, which can increase the positive memories associated with the brand.	Bruce 2024-10-29	05	Bruce 2024-10-29 07:43
The interactive display market is expected to grow by $15 billion by 2027.	Bruce 2024-10-29	06	Bruce 2024-10-29 07:43
Create something interactive	Bruce 2024-10-29	06	Bruce 2024-10-29 07:43
Roasters can also accessories the displays with colours that match the flavour of the coffee. For example, if the coffee is a limited edition spring flavour, small flowers such as daisies can be used within the displays.	Bruce 2024-10-29	08	Bruce 2024-10-29 07:42
For instance, if the flavour of the coffee contains fruit, such as apples, roasters could use hang holes to display the bags on a tree.	Bruce 2024-10-28	020	Bruce 2024-10-28 17:00
Therefore, roasters should experiment with the shape and display of their coffee bags.	Bruce 2024-10-28	019	Bruce 2024-10-28 17:00
Notably, the images on package labelling and the shape of the bag influence consumers�� willingness to buy it.	Bruce 2024-10-28	020	Bruce 2024-10-28 17:00
Studies have shown the visual attributes of coffee packaging, such as colour, bag shape, and font, can alter the purchasing behaviour of consumers.	Bruce 2024-10-28	025	Bruce 2024-10-28 16:59
Be creative with colour and design	Bruce 2024-10-28	018	Bruce 2024-10-28 16:59
This can further encourage a positive association with the roaster and brand.	Bruce 2024-10-28	011	Bruce 2024-10-28 16:59
Lightweight, premium coffee packaging may also make the purchase seem more like a ��treat�� for the consumer.	Bruce 2024-10-28	012	Bruce 2024-10-28 16:59
Providing smaller coffee products is more convenient for the consumer, particularly when it comes to impulse buys.	Bruce 2024-10-28	017	Bruce 2024-10-28 16:58
Roasters can take advantage of this by placing smaller, sample coffee bags near the checkout to encourage impulse buys.	Bruce 2024-10-28	012	Bruce 2024-10-28 16:58
This could increase the likelihood of sales from the point of purchase display, particularly if they are being sold on offer or in a sale.	Bruce 2024-10-28	012	Bruce 2024-10-28 16:58
This is often because they are already paying for their other items.	Bruce 2024-10-28	07	Bruce 2024-10-28 16:58
If consumers see an intriguing product at checkout, they have limited time to decide whether to purchase it.	Bruce 2024-10-28	06	Bruce 2024-10-28 16:57
A recent review found consumer shopping patterns are changing, with an upsurge in impulse buys. Therefore, the point-of-purchase is playing a more significant role in consumer decision-making than ever.	Bruce 2024-10-28	07	Bruce 2024-10-28 16:57
Point-of-purchase displays are usually found at the point of purchase, also known as the checkout till.	Bruce 2024-10-28	07	Bruce 2024-10-28 16:57
Make use of the Point-of-Purchase	Bruce 2024-10-28	05	Bruce 2024-10-28 16:57

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