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So, what are the best ways for coffee roasters to use displays to increase sales and brand awareness?
Bruce
2024-10-28
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Bruce
2024-10-28 16:56
Furthermore, they claim to have seen a 23.8% increase from temporary product displays.
Bruce
2024-10-28
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7
Bruce
2024-10-28 16:56
In the US, CPG Merchandising executives claim their statistics show a sales increase of 19% thanks to permanent displays in stores.
Bruce
2024-10-28
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9
Bruce
2024-10-28 16:56
One study found 69% of consumers reported they saw in-store product advertisements, while 61% of those made a purchase off of the back of that.
Bruce
2024-10-28
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10
Bruce
2024-10-28 16:55
The driving force behind this increase in purchases is the use of in-store displays.
Bruce
2024-10-28
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5
Bruce
2024-10-28 16:55
In 2020, 82% of retail purchases were made in-store. It is important to note customers tend to spend more on impulse purchases in-store than they do online.
Bruce
2024-10-28
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Bruce
2024-10-28 16:55
Using the display of your coffee packaging to boost sales
Bruce
2024-10-28
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5
Bruce
2024-10-28 16:55
Coffee bags with hang holes can be displayed in direct sight of consumers, alongside the till to encourage more impulsive or last-minute sales.
Bruce
2024-10-28
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4
Bruce
2024-10-28 16:55
This being the case, coffee roasters could benefit from being more creative with how they display their coffee packaging.
Bruce
2024-10-28
0
4
Bruce
2024-10-28 16:54
For example, roasters who display coffee bags near checkout counters may find consumers are more likely to add to their purchases last minute.
Bruce
2024-10-28
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5
Bruce
2024-10-28 16:54
It is also important to note the way in which packaging is displayed can also encourage impulse decisions.
Bruce
2024-10-28
0
6
Bruce
2024-10-28 16:54
One study found 93% of buyers claim they focus on visual appearance when purchasing items. Notably, 83% of consumers claim colour is the primary reason for their purchase.
Bruce
2024-10-28
0
6
Bruce
2024-10-28 16:53
Notably, these purchase decisions are often influenced by factors such as bag colour, brand logos, and packaging texture.
Bruce
2024-10-28
0
7
Bruce
2024-10-28 16:53
At least 90% of a consumer��s decision to buy is made subconsciously, prior to them looking for further information.
Bruce
2024-10-28
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5
Bruce
2024-10-28 16:53
Consumers only need around 7 seconds to make a purchasing decision.
Bruce
2024-10-28
0
5
Bruce
2024-10-28 16:53
In addition to offering low minimum order quantities (MOQs) of packaging, no matter what size or material, we are able to custom-print coffee packaging with a quick turnaround time of 40 hours and a fast 24-hour shipping time.
Bruce
2024-10-28
0
4
Bruce
2024-10-28 16:52
MTPak Coffee offers a range of 100% recyclable coffee packaging options made from renewable materials such as kraft paper, rice paper, or multilayer LDPE packaging with an environmentally friendly PLA lining, all of which minimise waste and contribute to
Bruce
2024-10-28
0
5
Bruce
2024-10-28 16:52
Our design team can custom�Cprint QR codes directly onto coffee bags and give roasters complete control over the look of the design, as well as the amount of information the QR codes contain.
Bruce
2024-10-28
0
5
Bruce
2024-10-28 16:52
MTPak Coffee can help roasters seamlessly integrate QR codes into their coffee packaging using innovative digital printing technology.
Bruce
2024-10-28
0
4
Bruce
2024-10-28 16:52
Rather than inputting full web addresses or including the ��story�� on the side of coffee bags, roasters can now insert these simple barcodes to give access to a whole world of information.
Bruce
2024-10-28
0
4
Bruce
2024-10-28 16:52
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