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QR codes have changed the way information about the coffee industry is shared.	Bruce 2024-10-28	04	Bruce 2024-10-28 16:51
Notably, a 2019 study by Packaging Insights found that in China, 65% of consumers think scanning QR codes on product packaging instils a blanket of trust, helping further sales and develop a loyal customer base.	Bruce 2024-10-28	04	Bruce 2024-10-28 16:51
Inconsistent packaging and marketing materials can come across as careless and messy �C traits that roasters want to avoid being associated with their coffee beans.	Bruce 2024-10-28	05	Bruce 2024-10-28 16:51
With the number of counterfeit websites on the rise, it is essential that a product��s packaging colours and website are accurate and consistent.	Bruce 2024-10-28	04	Bruce 2024-10-28 16:51
Therefore, the website must be engaging, easy to navigate, more importantly, reflect the elements of the brand.	Bruce 2024-10-28	04	Bruce 2024-10-28 16:50
In most cases, QR codes redirect consumers to a landing page.	Bruce 2024-10-28	04	Bruce 2024-10-28 16:50
A key element that must be well developed before implementing QR codes on coffee bags is a roasters website.	Bruce 2024-10-28	05	Bruce 2024-10-28 16:50
Therefore, every aspect, including coffee bag colour and typography, website design, as well as business cards, and social media content must be considered.	Bruce 2024-10-28	05	Bruce 2024-10-28 16:50
Coffee roasters and caf��s should be conscious of how they want to be perceived by consumers.	Bruce 2024-10-28	05	Bruce 2024-10-28 16:49
Brand identity is essential to a successful marketing strategy, as it extends into every design associated with the business.	Bruce 2024-10-28	06	Bruce 2024-10-28 16:49
Creating custom-printed QR codes	Bruce 2024-10-28	06	Bruce 2024-10-28 16:49
a customised takeaway coffee cup, custom-printed takeaway cup, takeaway coffee cup with a QR code, customised QR codes in an article on QR codes on coffee bags	Bruce 2024-10-28	04	Bruce 2024-10-28 16:49
They can also learn about Farmer Connect projects that support producers and their families in Colombia, where the coffee is grown.	Bruce 2024-10-28	05	Bruce 2024-10-28 16:49
Thank My Farmer allows customers to find out about where their coffee was grown, processed, exported, and roasted by simply scanning a QR code on the packaging.	Bruce 2024-10-28	05	Bruce 2024-10-28 16:48
An organisation that has taken advantage of this technology is Farmer Connect, with its Thank My Farmer initiative.	Bruce 2024-10-28	05	Bruce 2024-10-28 16:48
By displaying all the information behind the coffee, consumers can trace the bean��s journey from farm to cup.	Bruce 2024-10-28	05	Bruce 2024-10-28 16:48
This can also increase the transparency of the company �C another factor more consumers are looking for in brands.	Bruce 2024-10-28	04	Bruce 2024-10-28 16:48
Scanning the QR code on a specific coffee bag can lead consumers to a webpage that shares information regarding the origin of the coffee, the cup profile, the processes used on the farms, and other information that can be useful for coffee consumers.	Bruce 2024-10-28	05	Bruce 2024-10-28 16:48
Rather than holding back on certain smaller details because they feel as though it would put people off or compromise their bag design, roasters can include it all on a landing page accessed via a QR code.	Bruce 2024-10-28	04	Bruce 2024-10-28 16:47
As a growing number of consumers want to know more about the processes of specialty coffee, roasters can use QR codes to share this information with their consumers.	Bruce 2024-10-28	05	Bruce 2024-10-28 16:47

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