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Packaging

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Sumo��s Kule Geisha, for example, is 90+ on the SCA scale �C with a price to match.	Bruce 2024-11-10	02	Bruce 2024-11-10 17:38
In few cities around the world are there roasters offering such high-scoring coffees, let alone in Dublin.	Bruce 2024-11-10	02	Bruce 2024-11-10 17:38
If winning the World Cup Tasters Championship wasn��t evidence enough for Daniel��s ambition, then the calibre of Sumo��s coffees certainly is.	Bruce 2024-11-10	02	Bruce 2024-11-10 17:38
Moving Sumo forward	Bruce 2024-11-10	02	Bruce 2024-11-10 17:38
customised coffee tins, custom-printed coffee tins, from Sumo Coffee roasters, in an article on Coffee Bag Design Series and Sumo Coffee Roasters	Bruce 2024-11-10	01	Bruce 2024-11-10 17:37
The only difference is that I believe you also have to follow up with a very strong product.��	Bruce 2024-11-10	01	Bruce 2024-11-10 17:37
It��s like a barista who makes a bad shot but does latte art well: they get away with it.	Bruce 2024-11-10	03	Bruce 2024-11-10 17:37
When you go to a meeting, it��s very important how you look.	Bruce 2024-11-10	03	Bruce 2024-11-10 17:37
I started with latte art because it��s visual.	Bruce 2024-11-10	05	Bruce 2024-11-10 17:37
��I want to be visible, very loud,�� he says. ��	Bruce 2024-11-10	03	Bruce 2024-11-10 17:37
Daniel explains that this approach to branding stems from his background as a barista and latte art champion.	Bruce 2024-11-10	01	Bruce 2024-11-10 17:36
This is only furthered by being placed on a white bag.	Bruce 2024-11-10	02	Bruce 2024-11-10 17:36
Even before the consumer has ground and brewed it, they��re able to get a ��sense�� of the coffee thanks to the vibrancy of the design.	Bruce 2024-11-10	01	Bruce 2024-11-10 17:36
This is intended to reflect both the coffee��s origin and its characteristics in the cup.	Bruce 2024-11-10	01	Bruce 2024-11-10 17:36
Its packaging features a bright yellow car typical of the region, with a backdrop that includes pieces of fruit and a hot air balloon floating towards a bright orange sun.	Bruce 2024-11-10	01	Bruce 2024-11-10 17:36
A good example is their coffee from Huila, Colombia, which recently sold out.	Bruce 2024-11-10	01	Bruce 2024-11-10 17:36
Every design has a meaning and importance �C to me, it��s a journey.��	Bruce 2024-11-10	02	Bruce 2024-11-10 17:35
��Coffee brings people together so we try to highlight that and what it does for people,�� he says. ��	Bruce 2024-11-10	02	Bruce 2024-11-10 17:35
After some initial designs, it was clear she had the ability to not only capture Daniel��s ideas and make them visually striking, but also tell a story about the coffee.	Bruce 2024-11-10	01	Bruce 2024-11-10 17:35
Luckily for Daniel, his partner is a videographer by trade and was willing to try her hand at graphic design.	Bruce 2024-11-10	02	Bruce 2024-11-10 17:35

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