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Packaging
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As you design your coffee bags, consider the following: Bruce 2024-10-28 03 Bruce 2024-10-28 10:49
Some of the successful coffee packaging design trends we've seen recently are story driven packaging, organic elements, typography led design, and holograph effect packaging. Bruce 2024-10-28 04 Bruce 2024-10-28 10:49
During the COVID?19 pandemic, Shorr Packaging Corp discovered that almost half of customers have purchased products they were previously unfamiliar with,solely due to packaging design and copy. Bruce 2024-10-28 04 Bruce 2024-10-28 10:48
Convince the customer to purchase your coffee Bruce 2024-10-28 04 Bruce 2024-10-28 10:48
Align with your brand standards and mission Bruce 2024-10-28 05 Bruce 2024-10-28 10:48
Capture the customer's attention in?store and online Bruce 2024-10-28 04 Bruce 2024-10-28 10:48
The bag design must accomplish several objectives: Bruce 2024-10-28 03 Bruce 2024-10-28 10:47
All of your packaging decisions lead you to the final step: the design. Bruce 2024-10-28 03 Bruce 2024-10-28 10:47
Bag Design that Captures Customer's Attention Bruce 2024-10-28 05 Bruce 2024-10-28 10:47
Roast Level Bruce 2024-10-28 04 Bruce 2024-10-28 10:47
Tasting Notes Bruce 2024-10-28 05 Bruce 2024-10-28 10:47
Roast Date Bruce 2024-10-28 05 Bruce 2024-10-28 10:46
Coffee/Origin Name Bruce 2024-10-28 04 Bruce 2024-10-28 10:46
At the bare minimum, be sure to include: Bruce 2024-10-28 04 Bruce 2024-10-28 10:46
For instance, does your audience care about the altitude the coffee bean was grown at or the specific certifications the farm may have? Or, are they more concerned about flavor notes and roast level? Bruce 2024-10-28 07 Bruce 2024-10-28 10:45
Deciding what coffee information to include will depend on your brand and your consumers. Bruce 2024-10-28 05 Bruce 2024-10-28 10:45
Admittedly, this is the tricky part. Bruce 2024-10-28 06 Bruce 2024-10-28 10:45
Make sure the bag communicates important coffee details too. Bruce 2024-10-28 09 Bruce 2024-10-28 10:45
Generic beans from generic brands don't sell well. Bruce 2024-10-28 07 Bruce 2024-10-28 10:44
For many companies, their philanthropic, social, or personal beliefs are what drive the brand. If this aligns with your company values, make sure your ethos and mission are clearly stated on the bag so you can stand out in the mind of the customer. Bruce 2024-10-28 08 Bruce 2024-10-28 10:44
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