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Packaging

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With a concept in place, the next challenge was how to approach the branding.	Bruce 2024-11-10	02	Bruce 2024-11-10 17:35
��Sumo�� felt right because it tied in my love for martial arts with my respect for the dedication they put into their craft.��	Bruce 2024-11-10	01	Bruce 2024-11-10 17:35
��When it came to thinking of a concept for my roastery, I thought of how I��d trained for the cup tasters championship.	Bruce 2024-11-10	02	Bruce 2024-11-10 17:34
This led me to discover the art of sumo wrestling, with all its hard work, rituals and preparation.	Bruce 2024-11-10	01	Bruce 2024-11-10 17:34
Despite his size, he was agile and pushed people all over the place.	Bruce 2024-11-10	02	Bruce 2024-11-10 17:34
��Akebono was a sumo wrestler.	Bruce 2024-11-10	07	Bruce 2024-11-10 17:34
I remember the first time we had a TV, I was watching WWE and I saw this guy called Akebono.	Bruce 2024-11-10	01	Bruce 2024-11-10 17:34
��Sumo came from my childhood growing up in Romania straight after the revolution,�� he explains. ��	Bruce 2024-11-10	01	Bruce 2024-11-10 17:34
Sumo Coffee Roasters may still be in its infancy �C but for Daniel the concept goes way back.	Bruce 2024-11-10	01	Bruce 2024-11-10 17:33
Sumo Coffee Roasters recyclable coffee bags, custom-printed coffee bags, custom-printed coffee packaging, in an article on Coffee Bag Design Series and Sumo Coffee Roasters	Bruce 2024-11-10	04	Bruce 2024-11-10 17:33
However, this meant designing packaging that not only preserved the freshness of the coffees but also reflected their full cup quality.	Bruce 2024-11-10	08	Bruce 2024-11-10 12:00
From the start, the focus was to be on sourcing only the highest quality coffees �C 87 points and above on the SCA scale.	Bruce 2024-11-10	012	Bruce 2024-11-10 11:59
If you can master those two things, you can achieve amazing results with your coffees.��	Bruce 2024-11-10	012	Bruce 2024-11-10 11:59
��The main challenge was understanding the machine itself.	Bruce 2024-11-10	011	Bruce 2024-11-10 11:59
But I was really lucky because I had a strong background in the sensory side of coffee so I knew how roasting affected flavours.	Bruce 2024-11-10	010	Bruce 2024-11-10 11:58
��Starting Sumo was a little bit of a gamble,�� he says. ��	Bruce 2024-11-10	09	Bruce 2024-11-10 11:58
Despite having relatively little roasting experience, Daniel knew he could rely on his sensory skills to make Sumo Coffee Roasters a success.	Bruce 2024-11-10	08	Bruce 2024-11-10 11:58
But rather than slowing down, he decided the time was right to launch his own coffee roastery in his home city of Dublin.	Bruce 2024-11-10	010	Bruce 2024-11-10 11:58
Reaching world-champion status had involved more than six gruelling months of training, which included a strict diet that saw him give up salt, pepper, fizzy drinks, and alcohol.	Bruce 2024-11-10	08	Bruce 2024-11-10 11:57
When Daniel Horbat won the World Cup Tasters Championship in 2019, he��d have been forgiven for wanting to put his feet up for a few weeks.	Bruce 2024-11-10	04	Bruce 2024-11-10 11:57

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