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Packaging

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This week, we spoke with Sumo Coffee Roasters about how they use imagery to transport their customers to origin.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:57
The Coffee Bag Design Series: Sumo Coffee Roasters	Bruce 2024-11-10	02	Bruce 2024-11-10 11:56
You can also choose from a range of additional components, from resealable zippers to recycling degassing valves	Bruce 2024-11-10	02	Bruce 2024-11-10 11:56
Using a range of sustainable materials, including rice and kraft paper, PLA, and LDPE, our expert design team can ensure you showcase your unique brand identity and your coffee, all while preserving its freshness.	Bruce 2024-11-10	03	Bruce 2024-11-10 11:56
At MTPak Coffee, we can help you design coffee packaging that will stand out.	Bruce 2024-11-10	03	Bruce 2024-11-10 11:55
Investing in sustainable packaging materials can also show consumers that your business is fully committed to ethical practices and protecting the environment.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:55
Furthermore, the design elements of the Y2K aesthetic stand out well against the natural texture of kraft paper coffee packaging.	Bruce 2024-11-10	04	Bruce 2024-11-10 11:55
With this creative inspiration, you can grow a stronger, more distinctive brand identity.	Bruce 2024-11-10	01	Bruce 2024-11-10 11:55
Alternatively, if your brand already has an aesthetic of a similar nature, then Y2k could be a great addition.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:54
recyclable coffee bag gold	Bruce 2024-11-10	01	Bruce 2024-11-10 11:54
In this case, it would not be practical or economical to build yourself up again from scratch, unless your brand is simply not engaging consumers.	Bruce 2024-11-10	01	Bruce 2024-11-10 11:54
If a monochrome colour palette and minimalist lines defined your brand, a Y2K redesign could mean you have to restart your brand identity.	Bruce 2024-11-10	01	Bruce 2024-11-10 11:54
For the most part, you need to consider how extensive a re-brand would be, and if it is ultimately worth it.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:53
The costs of a redesign	Bruce 2024-11-10	02	Bruce 2024-11-10 11:53
However, if your coffee brand is aimed at a market aged 18 to 30, and wants to establish a youthful brand identity, Y2K-inspired packaging may help you achieve these goals.	Bruce 2024-11-10	04	Bruce 2024-11-10 11:53
For example, if your product is geared towards the professional market, or an age range of 40+, then this design may be less likely to engage your consumers.	Bruce 2024-11-10	03	Bruce 2024-11-10 11:53
So, before you adopt a Y2K aesthetic for your coffee packaging, you should carefully consider the reaction of your target market.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:52
While each style has its benefits and disadvantages, both have the power to appeal or deter specific consumers.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:52
It is specifically designed to be the fun-filled polar opposite to monochrome and sleek, clean lines.	Bruce 2024-11-10	03	Bruce 2024-11-10 11:52
Important to realise is the Y2K aesthetic is a deliberate backlash against minimalism.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:52

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