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For example, Fair Trade may often give consumers a false idea that their purchase is helping enact positive change.
New
Bruce
昨天 15:52
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Bruce
昨天 15:52
Both Fair Trade and direct trade have their pros and cons.
New
Bruce
昨天 15:52
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Bruce
昨天 15:52
Demand dictates supply, and as long as coffee roasters prioritise cost over sustainability, then lack of intent becomes an obstacle to progress.
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Bruce
昨天 15:52
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Bruce
昨天 15:52
However, when does the farmer��s well-being become a significant enough factor to influence a roaster��s purchasing decisions?
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Bruce
昨天 15:52
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Bruce
昨天 15:52
Admittedly, there are many things to consider when doing this.
New
Bruce
昨天 15:52
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Bruce
昨天 15:52
One of a roaster��s many responsibilities is sourcing high quality green coffee.
New
Bruce
昨天 15:51
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Bruce
昨天 15:51
a coffee roaster roasting coffee beans in an article on whether roasters should buy from fair trade certified farmers.
New
Bruce
昨天 15:51
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Bruce
昨天 15:51
Guaranteeing repeat business allows farmers to reinvest in their operations and upgrade processing facilities.
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Bruce
昨天 15:51
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Bruce
昨天 15:51
Additionally, they have the opportunity to create stable business relationships that introduce an element of security.
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Bruce
昨天 15:51
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Bruce
昨天 15:51
Farmers who sell direct may receive about 25% more than in other models.
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Bruce
昨天 15:50
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Bruce
昨天 15:50
Therefore, the direct trade model has the potential to be a rewarding relationship for players at both ends of the chain.
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Bruce
昨天 15:50
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Bruce
昨天 15:50
Regardless, the beans are not sold through ��coffee traders�� who would generally absorb a significant percentage of the profits.
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Bruce
昨天 15:50
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Bruce
昨天 15:50
In other situations, multiple smaller farms may sell their cherries to a washing station, which then sells the green beans to a roaster.
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Bruce
昨天 15:50
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Bruce
昨天 15:50
For example, some farmers may grow, process and sell their own coffees.
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Bruce
昨天 15:50
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Bruce
昨天 15:50
While the essence of direct trade is simple enough, in some cases, a roaster may be limited by how ��direct�� it can be.
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Bruce
昨天 15:49
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Bruce
昨天 15:49
Ultimately, a direct relationship humanises the producer-roaster relationship in which farmers are treated with the respect and fairness they deserve.
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Bruce
昨天 15:49
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Bruce
昨天 15:49
Also known as ��relationship coffee��, it is typically based on interpersonal connections, mutual trust, price transparency, and a commitment to quality improvement beyond a single harvest.
New
Bruce
昨天 15:49
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Bruce
昨天 15:49
There is no regulatory body with direct trade, meaning the contract��s particulars, such as price and delivery times are negotiated by the parties involved.
New
Bruce
昨天 15:49
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2
Bruce
昨天 15:49
Direct trade is a process whereby roasters purchase green coffee directly from the producer or farmer, instead of through intermediaries.
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Bruce
昨天 15:49
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Bruce
昨天 15:49
What is direct trade?
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Bruce
昨天 15:48
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Bruce
昨天 15:48
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