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Packaging

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With more players entering the specialty coffee sector every day, roasters must continuously find ways to make their offerings stand out.	Bruce 2024-10-31	022	Bruce 2024-10-31 13:23
a coffee roaster inspecting coffee packaging with hot foil stamping to ensure the packaging is still durable in an article on whether hot foil stmping coffee packaging affects its sustainability	Bruce 2024-10-31	024	Bruce 2024-10-31 13:22
How does hot foil stamping affect coffee packaging?	Bruce 2024-10-31	024	Bruce 2024-10-31 13:22
Partnering with a superior packaging manufacturer that understands the roasters�� needs can make packaging design changes much easier.	Bruce 2024-10-31	022	Bruce 2024-10-31 13:20
Changes in coffee packaging design can maximise sales, as they are a strategic aspect of marketing.	Bruce 2024-10-31	026	Bruce 2024-10-31 13:20
��Personally, I prefer the cream white, black, and brown hues as these are ever-green and classic colours.�� he adds.	Bruce 2024-10-31	028	Bruce 2024-10-31 13:20
��Generally, I recommend minimalistic yet classic colour changes when redesigning your coffee packaging,�� Phumlani says.	Bruce 2024-10-31	024	Bruce 2024-10-31 13:20
Therefore, it is best if the redesigned coffee bag fits into the company��s corporate identity to maintain a consistent brand tone and trust with customers.	Bruce 2024-10-31	022	Bruce 2024-10-31 13:19
Notably, colour signifies a variety of messages to the customer.	Bruce 2024-10-31	026	Bruce 2024-10-31 13:19
Colour and legible font make all the difference to the overall design of a coffee bag.	Bruce 2024-10-31	019	Bruce 2024-10-31 13:19
The front of the bag is spacious enough to accommodate artwork, while the sides can also be fully customised.	Bruce 2024-10-31	025	Bruce 2024-10-31 13:19
For example, side gusset coffee pouches are a fantastic option for a coffee bag redesign.	Bruce 2024-10-31	027	Bruce 2024-10-31 13:19
It is also important to consider how the redesign will look across the shape of the coffee bag, and whether the structure will have to be changed.	Bruce 2024-10-31	028	Bruce 2024-10-31 13:19
��A velvet-textured coffee bag is less likely to fold or crinkle when customers touch it,�� he adds.	Bruce 2024-10-31	023	Bruce 2024-10-31 13:18
He suggests roasters consider adding a ��classy�� texture, such as velvet to the coffee bag.	Bruce 2024-10-31	026	Bruce 2024-10-31 13:18
��The redesigned coffee bags should be of great quality,�� Phumlani advises.	Bruce 2024-10-31	023	Bruce 2024-10-31 13:18
The redesigned bag should also be aesthetically pleasing so that it remains distinct from competitors and continues to attract customers.	Bruce 2024-10-31	021	Bruce 2024-10-31 13:18
The physical coffee bag should be durable enough to protect the coffee beans and keep them fresh as they make their way to the customer.	Bruce 2024-10-31	022	Bruce 2024-10-31 13:18
These include design aesthetics, colour, and coffee packaging structures.	Bruce 2024-10-31	022	Bruce 2024-10-31 13:17
Roasters need to consider several factors in coffee packaging design changes.	Bruce 2024-10-31	023	Bruce 2024-10-31 13:17

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