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Packaging

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Throughout history, few styles have been as iconic as the Y2K aesthetic of the late 1990s. Despite falling out of fashion for a brief period, it is now making a nostalgic resurgence in design.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:43
Exploring the Y2K aesthetic in coffee packaging	Bruce 2024-11-10	02	Bruce 2024-11-10 11:43
Did you enjoy this edition of The Coffee Bag Design Series? Next week, we��ll be speaking to Process Coffee about how they use nostalgia to capture the imaginations of customers.	Bruce 2024-11-10	01	Bruce 2024-11-10 11:43
Oh, and their coffee is pretty good too.	Bruce 2024-11-10	01	Bruce 2024-11-10 11:43
Although Rave��s coffee bags have undergone several changes since launching more than a decade ago, they seem to have landed on a sweet spot, balancing design, convenience, and the environment.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:42
When bags are prepped and put into large containers they will sit there open, totally eradicating any spillage problems when it comes to production and dispatch.��	Bruce 2024-11-10	01	Bruce 2024-11-10 11:42
��It makes it much easier for us,�� he says. ��	Bruce 2024-11-10	02	Bruce 2024-11-10 11:42
As well as attracting customers�� attention, David tells me that this is beneficial when it comes to production.	Bruce 2024-11-10	01	Bruce 2024-11-10 11:42
But that may also have something to do with the shape of the bag itself: a five-sided pouch with a wide, flat base that enables it to stand up securely on countertops and shelves.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:42
You can make out the bold black type and coloured sides a mile off.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:42
It��s certainly true that LDPE allows Rave��s branding to shine.	Bruce 2024-11-10	03	Bruce 2024-11-10 11:41
Our primary checklist was to preserve the quality of the coffee and limit our environmental impact �C which are all there.��	Bruce 2024-11-10	02	Bruce 2024-11-10 11:41
��From a packaging design perspective, it has loads of benefits.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:41
It is a brilliant surface for us to print on �C the quality you can achieve on LDPE is fantastic and it��s got a lovely texture to it.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:41
��There were a lot of factors playing into the decision to use LDPE,�� David says. ��	Bruce 2024-11-10	02	Bruce 2024-11-10 11:41
David explains that, at Rave, the material they found ticked the most boxes was low-density polyethylene (LDPE), a recyclable plastic denoted by plastic resin code #4. They also use a box to further protect the beans from damage.	Bruce 2024-11-10	05	Bruce 2024-11-10 11:41
This presents a fresh challenge for direct-to-consumer roasters, who must find durable packaging that both protects the coffee during transit and fends off criticism for being ��unsustainable��.	Bruce 2024-11-10	03	Bruce 2024-11-10 11:40
Even once it has arrived, the package is often squeezed through a letterbox before dropping onto the ground below.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:40
On the journey from roastery to consumer, coffee naturally incurs its fair share of bumps and jolts.	Bruce 2024-11-10	02	Bruce 2024-11-10 11:40
Why LDPE works	Bruce 2024-11-10	03	Bruce 2024-11-10 11:40

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