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��So the numbers are there to help customers identify which coffee they��ve had, while subtly reinforcing the fact that we do a lot of roasting and have a decent-sized selection on offer.�� Bruce 2024-11-10 03 Bruce 2024-11-10 11:40
��At a minimum, we��re roasting two new coffees every single month,�� he says. Bruce 2024-11-10 03 Bruce 2024-11-10 11:39
Further promoting this idea is the use of numbers on each tasting card, which David suggests act like ��recipes��. Bruce 2024-11-10 04 Bruce 2024-11-10 11:39
For some people, they��ve almost become like collectibles.�� Bruce 2024-11-10 04 Bruce 2024-11-10 11:39
They had the dialling in instructions and everything. Bruce 2024-11-10 04 Bruce 2024-11-10 11:39
��I saw a great photo of someone who had kept the cards on a pinboard,�� he tells me. �� Bruce 2024-11-10 03 Bruce 2024-11-10 11:39
David says that, for the most part, this has proved a hit with customers. Bruce 2024-11-10 03 Bruce 2024-11-10 11:39
As you open the card up, there is a detailed description of the farmers themselves and a checkbox section where customers can mark down their own observations about the coffee. Bruce 2024-11-10 03 Bruce 2024-11-10 11:38
The colours indicate the origin; for example, a red card denotes a Colombian coffee. Bruce 2024-11-10 08 Bruce 2024-11-10 10:25
Instead, Rave attaches custom colour-coded tasting cards containing information on the roast profile, flavour notes, altitude, and processing method. Bruce 2024-11-10 05 Bruce 2024-11-10 10:25
With so many coffees coming and going, it isn��t economically viable to produce a bespoke bag for each one. Bruce 2024-11-10 07 Bruce 2024-11-10 10:25
The only stumbling block to this is cost. Bruce 2024-11-10 010 Bruce 2024-11-10 10:25
This keeps customers coming back to sample new origins and flavours. Bruce 2024-11-10 07 Bruce 2024-11-10 10:24
One of the ways to maintain interest, particularly for those who offer subscriptions like Rave, is to have a constant rotation of coffees. Bruce 2024-11-10 04 Bruce 2024-11-10 10:24
However, it can also make it difficult to not only grab attention, but hold onto customers. Bruce 2024-11-10 013 Bruce 2024-11-10 10:24
Operating predominantly as an ecommerce website opens up a number of opportunities for roasters. Bruce 2024-11-10 04 Bruce 2024-11-10 10:24
We need to make it as easy as possible for people to find a coffee they like and ensure they��re able to brew it successfully.�� Bruce 2024-11-10 04 Bruce 2024-11-10 10:23
��That��s where we��re constantly innovating. Bruce 2024-11-10 03 Bruce 2024-11-10 10:23
We��re always trying to make the website experience as close to a roastery experience as we can,�� David explains. Bruce 2024-11-10 02 Bruce 2024-11-10 10:23
As a result, their website is one of the most important tools at their disposal �C it��s their ��storefront��, offering potential customers an opportunity to browse options and find out more about the company.�� Bruce 2024-11-10 04 Bruce 2024-11-10 10:22
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