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Packaging

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We need to understand the industry that we are operating in and the strength of forces within the industry.	Bruce 2024-10-26	06	Bruce 2024-10-26 13:04
To develop a packaging strategy, a little more insight is also required.	Bruce 2024-10-26	010	Bruce 2024-10-26 13:04
For example, a lot of companies will have very visible sustainability statements that they expect to be carried through by the entire company.	Bruce 2024-10-26	08	Bruce 2024-10-26 13:04
In most organizations, general goals and missions will be known.	Bruce 2024-10-26	09	Bruce 2024-10-26 13:04
In terms of a packaging strategy, this generally means determining the goals of an organization.	Bruce 2024-10-26	07	Bruce 2024-10-26 13:03
During the Discovery step, we need to evaluate the current status at a given point in time.	Bruce 2024-10-26	07	Bruce 2024-10-26 13:03
How quickly can films be delivered and resupplied?	Bruce 2024-10-26	110	Bruce 2024-10-26 13:03
Let��s walk through these three steps so you can develop an effective strategy.	Bruce 2024-10-26	07	Bruce 2024-10-26 13:03
A packaging strategy is no different; however, we need to be mindful of the packaging function elements the company objectives will be based around.	Bruce 2024-10-26	08	Bruce 2024-10-26 13:03
As with any strategy development, there are basic steps that can be followed:	Bruce 2024-10-26	010	Bruce 2024-10-26 13:03
Developing a packaging strategy can be a daunting task, especially when we consider that the strategy must encompass multiple areas. A packaging strategy is not just about redesigning packaging for marketing purposes; it is about determining the resource	Bruce 2024-10-26	07	Bruce 2024-10-26 13:02
For example, a packaging department within an organization that has a strong sustainability objective will need to develop systems that ensure environmental impact is considered during packaging development.	Bruce 2024-10-26	08	Bruce 2024-10-26 13:02
It is essential that the goals and objectives are understood and flow down as principles and guidelines within the packaging group.	Bruce 2024-10-26	05	Bruce 2024-10-26 13:02
A department trying to support organizational goals without its own strategy will fail because of a lack of focus and misalignment of activities with objectives.	Bruce 2024-10-26	07	Bruce 2024-10-26 13:02
This article aims to discuss an effective approach to developing a packaging strategy.	Bruce 2024-10-26	07	Bruce 2024-10-26 13:02
A packaging strategy is an essential element to doing this.	Bruce 2024-10-26	06	Bruce 2024-10-26 13:01
The leaders of packaging departments must start looking at how their function supports the goals of the larger organization.	Bruce 2024-10-26	06	Bruce 2024-10-26 13:01
Does the film exhibit good flatness?	Bruce 2024-10-26	214	Bruce 2024-10-26 13:01
However, for long-term success, operating well at a tactical level is not enough.	Bruce 2024-10-26	08	Bruce 2024-10-26 13:01
Most packaging functions, therefore, operate well at a tactical level; day-to-day activities are addressed, and project goals are met.	Bruce 2024-10-26	09	Bruce 2024-10-26 13:01

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