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Packaging

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Although Rave��s roastery includes a small caf�� from which they serve coffees, the majority of income is through online, direct-to-consumer sales.	Bruce 2024-11-10	06	Bruce 2024-11-10 10:22
The role of tasting cards	Bruce 2024-11-10	04	Bruce 2024-11-10 10:22
LDPE coffee bags, LDPE coffee packaging, in an article on coffee Bag Design Series and Rave Coffee	Bruce 2024-11-10	03	Bruce 2024-11-10 10:22
We don��t want people to just think ��here��s another specialty coffee brand.��	Bruce 2024-11-10	02	Bruce 2024-11-10 10:21
��Working from branding, I��d rather someone had a strong emotional reaction �C be that love or hate �C and was noticed in some way, rather than being forgettable.	Bruce 2024-11-10	06	Bruce 2024-11-10 10:21
��Part of this is making something memorable, which means using quite a strong, bold brand design that not everyone is going to like.	Bruce 2024-11-10	01	Bruce 2024-11-10 10:21
��We own the space on the bag so it��s important to make it work as hard as possible in the short amount of time that people spend looking at and making decisions about a product.	Bruce 2024-11-10	04	Bruce 2024-11-10 10:21
��One of the terms we often use is ��pack-vertising,�� he says.	Bruce 2024-11-10	09	Bruce 2024-11-10 10:20
The agency��s director at the time, David Webb, is now head of brand and marketing at Rave. He explains that as well as positioning the company as approachable, the aim with the packaging design was to spark a reaction.	Bruce 2024-11-10	06	Bruce 2024-11-10 10:20
With this in mind, Rob and Vikki summoned the help of The Collaborators, a design agency in Bristol, UK.	Bruce 2024-11-10	03	Bruce 2024-11-10 10:20
To do so meant not only avoiding the jargon and buzzwords of the sector, but also designing a coffee bag that differed from what consumers had come to expect.	Bruce 2024-11-10	03	Bruce 2024-11-10 10:20
When Rob and Vikki Hodge launched Rave Coffee in 2011, their aim was always to cut through the specialty coffee market��s air of exclusivity and try to make it as approachable as possible.	Bruce 2024-11-10	06	Bruce 2024-11-10 10:19
But, then again, this is precisely the point.	Bruce 2024-11-10	03	Bruce 2024-11-10 10:19
Bold, roaring text on a white background that shouts, ��NO JARGON. NO BS��, surrounded by words annotated with strikethroughs, squiggles, and arrows, is more akin to the work of a fiery politics student at 2am than an artisan roaster.	Bruce 2024-11-10	03	Bruce 2024-11-10 10:19
Rave Coffee��s packaging looks nothing like a specialty coffee brand.	Bruce 2024-11-10	03	Bruce 2024-11-10 10:19
This week, we spoke to UK-based Rave Coffee about how their daring approach to branding has helped set them apart.	Bruce 2024-11-10	03	Bruce 2024-11-10 10:18
Coffee Bag Design Series explores the specialty coffee brands with unique designs that stand out and fire the imagination.	Bruce 2024-11-10	02	Bruce 2024-11-10 10:18
The Coffee Bag Design Series: Rave Coffee	Bruce 2024-11-10	02	Bruce 2024-11-10 10:18
Did you enjoy this edition of The Coffee Bag Design Series? Next week, we��ll be speaking to Process, Irish coffee roasters who use nostalgia to invoke an emotional response in their customers.	Bruce 2024-11-10	03	Bruce 2024-11-10 10:18
This way, people know that the coffee is special. Truly special.��	Bruce 2024-11-10	05	Bruce 2024-11-10 10:17

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