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Red is considered one of the most influential colours when it comes to an individual��s mood, and in turn, their purchasing behaviour.
Bruce
2024-10-29
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Bruce
2024-10-29 14:28
Building a brand image around the colour red by using it in the name, illustrations, or typography can be a bold and fiery way of communicating and infusing a sense of passion and energy into your messages.
Bruce
2024-10-29
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Bruce
2024-10-29 14:28
This is inherently intriguing and makes them stand out from the crowd far more effectively than a blue bag and a conventional ��coastal�� theme.
Bruce
2024-10-29
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Bruce
2024-10-29 14:28
More so, the choice of colour was integrated firmly within the brand identity, thanks to the interesting combination of name choice and red colour.
Bruce
2024-10-29
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Bruce
2024-10-29 14:28
For example, the use of glossy red coffee bags is quite unique to Coastal Coffee Roasters.
Bruce
2024-10-29
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Bruce
2024-10-29 14:28
Then, you can amplify this increased brand recognition further by choosing a distinctive shade of red for your brand.
Bruce
2024-10-29
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Bruce
2024-10-29 14:28
This bold choice immediately contributes to a stronger brand reputation and a more memorable brand image.
Bruce
2024-10-29
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Bruce
2024-10-29 14:27
A pop of red is likely to stand out among a sea of black and white coffee packaging.
Bruce
2024-10-29
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21
Bruce
2024-10-29 14:27
In addition to evoking positive psychological reactions, one of the benefits of using red in coffee packaging is its memorability.
Bruce
2024-10-29
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Bruce
2024-10-29 14:27
Roasters, baristas, and buyers alike are all intensely passionate about coffee, and so this evocation of passion will instantly resonate with your audience.
Bruce
2024-10-29
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Bruce
2024-10-29 14:27
In the world of specialty coffee, passion is in no short supply.
Bruce
2024-10-29
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Bruce
2024-10-29 14:27
It is important to be conscious that customers will make these mental links when they see your packaging.
Bruce
2024-10-29
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Bruce
2024-10-29 14:27
When deciding on which colours to use in coffee packaging, it is essential you are aware of the tropes associated with it, as customers certainly will be.
Bruce
2024-10-29
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Bruce
2024-10-29 14:26
How effective is red coffee packaging from a consumer��s perspective?
Bruce
2024-10-29
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Bruce
2024-10-29 14:26
a compostable kraft paper coffee bag with a PLA-lining, a custom printed red coffee bag from Coastal Coffee Roasters in an article on red coffee packaging influences consumer behaviour
Bruce
2024-10-29
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Bruce
2024-10-29 14:26
More so, we encourage customers to return and reuse our coffee bags by offering them a discount.��
Bruce
2024-10-29
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Bruce
2024-10-29 14:26
��The form of packaging is for our in-house cafe and consists of a compostable PLA-lined kraft paper bag.
Bruce
2024-10-29
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Bruce
2024-10-29 13:35
��We chose this packaging for its sturdiness, whether sitting on a shelf at a grocery store or travelling across the country,�� Richard explains.
Bruce
2024-10-29
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Bruce
2024-10-29 13:35
For its wholesale side, the brand has invested in glossy-red gusseted, foil-lined coffee bags with a one-way degassing valve.
Bruce
2024-10-29
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27
Bruce
2024-10-29 13:35
Based on the two key avenues of its sales, Coastal Coffee Roasters has invested in two primary types of packaging.
Bruce
2024-10-29
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Bruce
2024-10-29 13:34
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