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Packaging

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��The crown is because I��m sourcing the best coffee from around the world.	Bruce 2024-11-10	04	Bruce 2024-11-10 10:17
��The ��S�� is like a crown,�� he says.	Bruce 2024-11-10	06	Bruce 2024-11-10 10:17
However, Alberto explains that it has more than one meaning.	Bruce 2024-11-10	06	Bruce 2024-11-10 10:16
A simple yet distinctive ��S�� in gold, the logo seems, at first glance, to represent the steam rising from a cup of coffee.	Bruce 2024-11-10	03	Bruce 2024-11-10 10:16
The Caffe Sospeso logo tops it all off.	Bruce 2024-11-10	01	Bruce 2024-11-10 10:16
��For this reason, it��s also my favourite colour.��	Bruce 2024-11-10	02	Bruce 2024-11-10 10:16
��I went with black because of its elegance,�� he says.	Bruce 2024-11-10	02	Bruce 2024-11-10 10:15
As well as reinforcing the colours, Alberto tells me he chose black for its premium feel.	Bruce 2024-11-10	02	Bruce 2024-11-10 10:15
This effect is only heightened by the front and back of the bags, which are black.	Bruce 2024-11-10	01	Bruce 2024-11-10 10:15
As a result, their packaging naturally stands out on the shelf, no matter which way you look at it.	Bruce 2024-11-10	01	Bruce 2024-11-10 10:15
While many specialty coffee brands opt for a more minimalist approach �C often little more than a kraft paper bag with a white label �C Caffe Sospeso has gone in the opposite direction: their labels are bursting with colour and the sides of the bags are	Bruce 2024-11-10	01	Bruce 2024-11-10 10:14
One of the first things that strike you when looking at Caffe Sospeso��s bags of coffee is the bright colours.	Bruce 2024-11-10	01	Bruce 2024-11-10 10:14
Showcasing truly special coffee	Bruce 2024-11-10	01	Bruce 2024-11-10 10:14
LDPE coffee packaging, LDPE coffee bags, recyclable coffee bags, recyclable coffee packaging, in an article on Coffee Bag Design Series and Caff�� Sospeso	Bruce 2024-11-10	02	Bruce 2024-11-10 10:14
��When people understand more about the origin, it can help them connect with the coffee,�� Alberto says.	Bruce 2024-11-10	01	Bruce 2024-11-10 10:13
Similarly, their coffees from Chiapas, a region in Mexico famous for its spectacular Mayan ruins, are packaged in bags featuring a traditional Mayan mask.	Bruce 2024-11-10	01	Bruce 2024-11-10 10:13
For example, their Panamanian coffees are sold in bags featuring a red and green macaw, a bird native to Panama.	Bruce 2024-11-10	01	Bruce 2024-11-10 10:13
That said, Caffe Sospeso attempts to bring consumers closer to origin through not only written information, but attractive visual design.	Bruce 2024-11-10	01	Bruce 2024-11-10 10:13
It��s a different world out there, but it can be tough to get this across to customers with packaging alone.��	Bruce 2024-11-10	01	Bruce 2024-11-10 10:13
��The first time I went to Ethiopia, I had to rent a car with a driver because nobody speaks English.	Bruce 2024-11-10	01	Bruce 2024-11-10 10:12

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