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Packaging

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One additional, increasingly important detail roasters must communicate with customers is their commitment to environmental practices.	Bruce 2024-11-10	03	Bruce 2024-11-10 10:04
All things considered, coffee packaging has a lot to say about a roaster��s business.	Bruce 2024-11-10	02	Bruce 2024-11-10 10:03
Not every customer will read the ��about us�� section of a website, but they will see the labels and information printed on coffee bags.	Bruce 2024-11-8	016	Bruce 2024-11-8 17:22
Packaging is also one of the main ways a roaster can communicate information about their brand.	Bruce 2024-11-8	016	Bruce 2024-11-8 17:21
For instance, a rounded typeface on a Kenyan single origin coffee that is bursting with fruity acidity may make the coffee appear duller or flatter than it should.	Bruce 2024-11-8	014	Bruce 2024-11-8 17:21
As a coffee bag is a customer��s first impression of the product, it��s important to get it right. Roasters should consider how their current typeface may be influencing customers�� perceptions of their offerings, and whether it needs to be altered.	Bruce 2024-11-8	015	Bruce 2024-11-8 17:21
Packaging design, particularly the choice of font and typeface, are essential elements of a roaster��s marketing strategy.	Bruce 2024-11-8	013	Bruce 2024-11-8 17:20
How can roasters use typefaces to their advantage?	Bruce 2024-11-8	09	Bruce 2024-11-8 17:20
recyclable coffee bags	Bruce 2024-11-8	010	Bruce 2024-11-8 17:20
The authors of the research paper believe packaging designers should match design elements, such as typeface, with product sensory attributes to better communicate the brand and product components to the consumer.	Bruce 2024-11-8	011	Bruce 2024-11-8 17:20
This research shows typeface has a definite influence on people��s sensory perceptions and judgements.	Bruce 2024-11-8	010	Bruce 2024-11-8 17:20
Alternatively, those in the round typeface groups generally found the coffee to be sweeter.	Bruce 2024-11-8	011	Bruce 2024-11-8 17:19
Before and after sampling, participants in the group given the angular typeface bags expected and perceived the coffee to be more acidic.	Bruce 2024-11-8	02	Bruce 2024-11-8 17:19
Then, after sampling the coffee, they were questioned about their perceptions of sweetness and acidity.	Bruce 2024-11-8	02	Bruce 2024-11-8 17:19
Participants were first asked to fill out a survey to determine their expectations based on the visual impressions of the packaging.	Bruce 2024-11-8	03	Bruce 2024-11-8 17:19
The coffee was brewed in a V60 and the only difference was the typeface on the packaging.	Bruce 2024-11-8	02	Bruce 2024-11-8 17:18
The coffee inside both bags was exactly the same: a micro-lot, natural processed Obata from Mococa, Mogiana in S?o Paulo.	Bruce 2024-11-8	03	Bruce 2024-11-8 17:18
Half were given coffee in packaging that displayed an angular typeface, while the other half had coffee in packaging that showcased a rounded typeface.	Bruce 2024-11-8	02	Bruce 2024-11-8 17:18
Their study consisted of 146 participants who were split into groups of 12.	Bruce 2024-11-8	02	Bruce 2024-11-8 17:18
Additional research carried out by the universities of Lavras and Campinas in Brazil supports these findings.	Bruce 2024-11-8	03	Bruce 2024-11-8 17:17

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