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Packaging

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What��s going to make you stand out from the rest?��	Bruce 2024-11-11	04	Bruce 2024-11-11 16:53
��It��ll be easy to want to look at other coffee brands for inspiration, but it��s important to figure out what your brand values and unique message is first.	Bruce 2024-11-11	06	Bruce 2024-11-11 16:53
Charlie��s advice for coffee brands who are starting out their design journey is to spend more time looking inward then outward.	Bruce 2024-11-11	05	Bruce 2024-11-11 16:53
Other examples of minimalist coffee packaging include 92 Degrees Coffee, Urban Baristas, and Altitude Coffee.	Bruce 2024-11-11	04	Bruce 2024-11-11 16:52
��I think successful minimal design is something that can stand the test of time, and the proof is on the packaging for Madcap.��	Bruce 2024-11-11	05	Bruce 2024-11-11 16:52
Meanwhile, dozens of new coffee brands fall into the same trend-base solutions and get lost in the mix.	Bruce 2024-11-11	06	Bruce 2024-11-11 16:52
��Using a woven label and a unique neon colour palette, their brand has continued to stand out for over a decade,�� Charlie says. ��	Bruce 2024-11-11	06	Bruce 2024-11-11 16:52
According to Charlie, one coffee brand that has successfully used minimalist packaging that stands above the rest is Madcap Coffee, designed by Seth Herman and Chuck Anderson in 2010.	Bruce 2024-11-11	05	Bruce 2024-11-11 16:52
Minimalist design in coffee allows brands to focus on what differentiates them and what they want their customers to take away about their product, be that origin, roast strength, or flavour notes.	Bruce 2024-11-11	04	Bruce 2024-11-11 16:51
Coffee brands and minimalist design	Bruce 2024-11-11	07	Bruce 2024-11-11 16:51
A number of brands have adopted minimalist packaging designs for their coffee	Bruce 2024-11-11	07	Bruce 2024-11-11 16:51
Rather than simply watching what the industry is doing, he says, you should make the packaging your own.	Bruce 2024-11-11	05	Bruce 2024-11-11 16:51
However, he points out that if it��s used incorrectly, minimalism can also fall into the trap of being too generic.	Bruce 2024-11-11	05	Bruce 2024-11-11 16:50
��Minimal design encourages you to lock in to the most important function of your product while telling a clear and unique story,�� he notes.	Bruce 2024-11-11	05	Bruce 2024-11-11 16:50
He believes that some brands try too hard, and this can result in an unclear brand vision.	Bruce 2024-11-11	05	Bruce 2024-11-11 16:50
By leaving no room for confusion, he says, minimalism can help to tell your brand��s story.	Bruce 2024-11-11	05	Bruce 2024-11-11 16:50
��Simple and recognisable key elements will go further for brand recognition in a crowded market and help your brand stand out,�� he explains.	Bruce 2024-11-11	04	Bruce 2024-11-11 16:50
He adds that because there are so many brands out there, especially when it comes to specialty coffee, minimalism can help you stand out in the crowd.	Bruce 2024-11-11	06	Bruce 2024-11-11 16:49
��Using a minimal approach can also add to a design��s versatility, as less elements and complex content can make it easier to format across different applications.��	Bruce 2024-11-11	05	Bruce 2024-11-11 16:49
��Since minimalist design only uses what��s needed, it is easier to communicate a message to the end user without room for confusion or distraction,�� he says.	Bruce 2024-11-11	05	Bruce 2024-11-11 16:49

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