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Packaging

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Do they want to come across as easy going and fun, or more sophisticated and serious about coffee?	Bruce 2024-11-8	02	Bruce 2024-11-8 17:12
This is why, when designing coffee packaging, roasters should consider how they want their coffee to be perceived by customers.	Bruce 2024-11-8	03	Bruce 2024-11-8 17:12
In fact, typeface can be as effective as a logo when it comes to brand recognition.	Bruce 2024-11-8	04	Bruce 2024-11-8 17:12
When the same typeface is used across several products, they can easily be identified as belonging to one brand.	Bruce 2024-11-8	09	Bruce 2024-11-8 17:12
Most businesses consider typeface, or at least its consistency, as vital to building brand recognition across a range of products.	Bruce 2024-11-8	04	Bruce 2024-11-8 17:11
Why is typeface important?	Bruce 2024-11-8	01	Bruce 2024-11-8 17:11
little's recyclable coffee bags	Bruce 2024-11-8	02	Bruce 2024-11-8 17:11
Read on to find out how roasters can use typeface to manage customer expectations.	Bruce 2024-11-8	09	Bruce 2024-11-8 17:11
Interestingly, recent research suggests it may significantly affect how consumers perceive a coffee��s characteristics, including sweetness, acidity, mouthfeel, and body.	Bruce 2024-11-8	01	Bruce 2024-11-8 17:11
For specialty roasters, typeface can help create an aesthetic package while conveying important information about the coffee, such as origins and roast profile.	Bruce 2024-11-8	01	Bruce 2024-11-8 17:10
Furthermore, the choice of typeface can affect how customers perceive a brand and its products.	Bruce 2024-11-8	01	Bruce 2024-11-8 17:10
It is critical to conveying a brand��s voice and cementing its identity.	Bruce 2024-11-8	01	Bruce 2024-11-8 17:10
One of the lesser mentioned, yet essential design factors, is typeface.	Bruce 2024-11-8	03	Bruce 2024-11-8 17:10
Several design elements on packaging can subconsciously affect a customer��s decision to buy a product.	Bruce 2024-11-8	02	Bruce 2024-11-8 17:10
coffee packaging typeface	Bruce 2024-11-8	03	Bruce 2024-11-8 17:09
How does typeface on coffee packaging influence consumer perceptions?	Bruce 2024-11-8	05	Bruce 2024-11-8 17:09
They can be customised with any of our pouches to reflect the quality of your coffee, both on the inside and outside of your packaging.	Bruce 2024-11-8	03	Bruce 2024-11-8 17:09
This means that while they are highly resistant to abrasion, water, and heat, they are also compostable and easily removable for recycling, helping create a fully sustainable product.	Bruce 2024-11-8	04	Bruce 2024-11-8 17:09
Furthermore, we use water-based (flexographic) inks, which are low in volatile organic compounds (VOC).	Bruce 2024-11-8	02	Bruce 2024-11-8 17:09
All of our packaging options are fully customised using sustainable materials.	Bruce 2024-11-8	04	Bruce 2024-11-8 17:08

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