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Packaging

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By achieving colour consistency and a strong brand identity, roasters can meet these high standards.	Bruce 2024-11-8	03	Bruce 2024-11-8 17:04
When customers buy coffee, they expect every cup to be consistent and tasty.	Bruce 2024-11-8	04	Bruce 2024-11-8 17:04
However, if the colours are inconsistent, customers may not recognise the brand.	Bruce 2024-11-8	02	Bruce 2024-11-8 17:03
When roasters use colours on coffee packaging effectively, it can help expand their brand presence across marketing channels in a subtle and quick way.	Bruce 2024-11-8	02	Bruce 2024-11-8 17:03
This, in turn, can encourage repeat sales.	Bruce 2024-11-8	01	Bruce 2024-11-8 17:02
Custom printed coffee bags colours can help customers remember the product they like, and make it easier to spot in over-saturated supermarket aisles or website pages.	Bruce 2024-11-8	02	Bruce 2024-11-8 17:02
Additionally, the role of a logo is to make the brand instantly recognisable.	Bruce 2024-11-8	02	Bruce 2024-11-8 17:02
For coffee packaging, colour consistency is key to boosting brand recognition.	Bruce 2024-11-8	02	Bruce 2024-11-8 17:02
Why does colour consistency matter for coffee bags?	Bruce 2024-11-8	02	Bruce 2024-11-8 17:02
Lines of multilayer kraft paper coffee bags in various colours to show colour consistency on packages.	Bruce 2024-11-8	02	Bruce 2024-11-8 17:02
Furthermore, it means roasters will not have to repeatedly communicate their colour specifications, lowering the risk of mistakes on the manufacturer��s side.	Bruce 2024-11-8	01	Bruce 2024-11-8 17:02
Having a brand style guide can ensure colour consistency.	Bruce 2024-11-8	02	Bruce 2024-11-8 17:01
Other elements, such as logo and typeface positioning, size, and spacing will be included in the guide.	Bruce 2024-11-8	01	Bruce 2024-11-8 17:01
Additionally, the guide will have a list of colour palettes which the packaging design will use. Usually, alongside these will be a list of illustrations and logo variations that can be used �C each with exact specifications of which colours can be used.	Bruce 2024-11-8	06	Bruce 2024-11-8 16:28
These help ensure the printer gets the exact shades during every print run.	Bruce 2024-11-8	07	Bruce 2024-11-8 16:28
The brand guide will list what colours can be used on the packaging and will have a six digit colour number alongside each one.	Bruce 2024-11-8	05	Bruce 2024-11-8 16:28
Generally, the guide will include specific descriptions of brand colours, palettes, and variations of a logo.	Bruce 2024-11-8	07	Bruce 2024-11-8 16:28
This document contains the company��s visual identity, as well as guidelines for any internal or external communications.	Bruce 2024-11-8	06	Bruce 2024-11-8 16:27
Usually, a company will have a brand style guide: an instruction manual that outlines how the brand should be communicated.	Bruce 2024-11-8	02	Bruce 2024-11-8 16:27
This includes achieving identical hues, colour combinations, and vibrancy across all items a company creates.	Bruce 2024-11-8	02	Bruce 2024-11-8 16:27

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