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Packaging

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Therefore, roasters should avoid using pastel colours as the main element of the design, such as in the logo or text.	Bruce 2024-11-8	03	Bruce 2024-11-8 16:22
That said, there is a risk these components may become indistinguishable.	Bruce 2024-11-8	06	Bruce 2024-11-8 16:21
In terms of colour, soft pastels will help soften the white background.	Bruce 2024-11-8	01	Bruce 2024-11-8 16:21
First, they need to choose design elements carefully to ensure they complement white packaging.	Bruce 2024-11-8	01	Bruce 2024-11-8 16:21
When using white coffee packaging, there are a few things roasters should consider to ensure the design is effective.	Bruce 2024-11-8	04	Bruce 2024-11-8 16:21
What to consider when using white coffee packaging	Bruce 2024-11-8	04	Bruce 2024-11-8 16:20
a white coffee bag with blue label on white bed in an article on exploring the potential of white coffee packaging	Bruce 2024-11-8	01	Bruce 2024-11-8 16:20
For many, it may feel like a risk to design coffee bags that are so understated. However, there is a huge market for minimalist coffee packaging.	Bruce 2024-11-8	03	Bruce 2024-11-8 16:20
Additionally, it can help communicate the high quality of a product, and the complete confidence the roaster has in it.	Bruce 2024-11-8	03	Bruce 2024-11-8 16:20
Minimalist designs have proven immensely popular in specialty coffee packaging, as it looks clean, sharp, and confident.	Bruce 2024-11-8	03	Bruce 2024-11-8 16:19
By taking inspiration from other successful brands, roasters can use white to highlight wacky designs, or adopt a minimalist approach to packaging design.	Bruce 2024-11-8	01	Bruce 2024-11-8 16:19
Roasters can bring creativity to the design process by using white packaging to give components an elegant finish.	Bruce 2024-11-8	02	Bruce 2024-11-8 16:19
These roasters have used white packaging to ensure the branding pops in a more sophisticated way than vibrant, contrasting colours do.	Bruce 2024-11-8	02	Bruce 2024-11-8 16:19
Other roasters who have successfully used white, along with small splashes of colour on packaging, are Bassett Espresso, SEY Coffee, and Abracadabra Coffee Co.	Bruce 2024-11-8	01	Bruce 2024-11-8 16:19
Oddly Correct uses white to make its iconic illustrations stand out, while contrasting with its monochrome colour palette.	Bruce 2024-11-8	01	Bruce 2024-11-8 16:18
For example, RAVE Coffee uses white to sharpen and enhance the clean lines of the typography on its pouches, as does Father Coffee.	Bruce 2024-11-8	02	Bruce 2024-11-8 16:18
A number of roasters around the world have used white packaging extremely effectively.	Bruce 2024-11-8	01	Bruce 2024-11-8 16:18
In order to make the design a success, it is advised to unite the white with a stronger aesthetic, as this can help showcase the colour at its best.	Bruce 2024-11-8	01	Bruce 2024-11-8 16:18
According to this research, exclusively using the colour white may limit packaging appeal.	Bruce 2024-11-8	01	Bruce 2024-11-8 16:17
The same survey found the colour white ranks between fifth and 9th in the countries surveyed, averaging above brown and orange.	Bruce 2024-11-8	01	Bruce 2024-11-8 16:17

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