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A 2015 global survey done in ten countries across 4 continents found the colour blue was the most popular across the board.
Bruce
2024-11-8
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Bruce
2024-11-8 16:17
Before choosing a primary colour for coffee packaging, it is recommended roasters check the colour does not hold any negative cultural connotations within the target region.
Bruce
2024-11-8
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Bruce
2024-11-8 16:17
It is important for roasters and designers to note that different colours may have different meanings between cultures.
Bruce
2024-11-8
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Bruce
2024-11-8 16:16
However, by finding the ideal balance, a brand can be perceived as youthful, elegant, organised, peaceful, or tranquil.
Bruce
2024-11-8
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Bruce
2024-11-8 16:16
Too much white, and roasters could risk their brand being viewed as harsh, cold, or without personality.
Bruce
2024-11-8
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5
Bruce
2024-11-8 16:16
Therefore, it is essential that designers and marketers use the colour white effectively, as these consumer perceptions have the potential to affect business profits.
Bruce
2024-11-8
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Bruce
2024-11-8 16:16
Notably, a study on the impact of colour on marketing found 90% of snap judgements made about products are based on colour alone.
Bruce
2024-11-8
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Bruce
2024-11-8 16:16
Several studies have shown colour associations can have a major impact on consumer perceptions.
Bruce
2024-11-8
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Bruce
2024-11-8 16:15
Conversely, too much white can be perceived as cold, sterile, empty, or clinical.
Bruce
2024-11-8
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3
Bruce
2024-11-8 16:15
The colour white is also often associated with a sense of calm, peace, and tranquillity �C traits which many interior decorators, designers, and marketers have sought to emulate.
Bruce
2024-11-8
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Bruce
2024-11-8 16:15
Therefore, it is appreciated for its completeness, as is widely viewed in a positive light. Alternatively, black is often defined by its absence of colour.
Bruce
2024-11-8
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1
Bruce
2024-11-8 16:15
Furthermore, white is the combination of all the other colours in the spectrum.
Bruce
2024-11-8
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1
Bruce
2024-11-8 16:15
Its cleanliness, crispness, and simplicity also tie the colour white to the idea of perfection.
Bruce
2024-11-8
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2
Bruce
2024-11-8 16:14
Additionally, white is commonly worn by Catholic and Christian priests in order to convey these traits in their character.
Bruce
2024-11-8
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Bruce
2024-11-8 16:14
In many cultures, this perception largely comes from the fact brides often wore a white dress to weddings to symbolise their ��purity��.
Bruce
2024-11-8
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1
Bruce
2024-11-8 16:14
Some of the primary connotations for the colour white are ��purity��, ��innocence,�� and ��integrity��.
Bruce
2024-11-8
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1
Bruce
2024-11-8 16:14
In terms of branding and marketing, designers may deliberately choose colours that evoke positive associations from customers.
Bruce
2024-11-8
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2
Bruce
2024-11-8 16:14
Colour theory has existed for centuries, with references of it being practised by the Ancient Egyptians and Greek philosopher, Aristotle.
Bruce
2024-11-8
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3
Bruce
2024-11-8 16:14
Colour psychology refers to the way colours subconsciously influence individual perceptions.
Bruce
2024-11-8
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3
Bruce
2024-11-8 16:13
The colour psychology of white packaging
Bruce
2024-11-8
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4
Bruce
2024-11-8 16:13
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