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Objectives are more detailed steps and activities to move toward goals.
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Technology mission statement: To support a goal of being technology leaders, the packaging function will build relationships with suppliers to ensure constant communication of innovation in packaging.
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Engineering services mission statement: To support a goal of being technology leaders, the packaging function will develop a roadmap to ensure new technology is constantly under review.
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Resources mission statement: To be leaders in technology requires expertise and high levels of talent. We shall utilize primarily principal packaging engineers and invest in training.
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Business process mission statement: To be first to market, we recognize the need to have short timelines and therefore we will design a packaging development system that allows quick decisions and uses multiple iterations consecutively.
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Vision statement: The packaging function will support the company goal of being first to market with new technology that results in recognition of the company as the technological leader in the industry.
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In addition, several mission statements can be developed to address different elements of a department.
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The vision statement is the big picture of what must be achieved, and the mission statement is a general statement of how the vision will be achieved.
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For example, the concept of vision and mission statements can be used.
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Goal statements can be developed at multiple levels.
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the goals of the packaging function can be formed around those needs.
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Analysis during the Discovery step will reveal what is important to an organization
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Therefore, in this case, a packaging strategy might include policies and guidelines to ensure a focus on maintaining an exact color when developing components using increased amounts of material from sustainable sources.
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Using our example of sustainability, the Discovery phase may determine that both sustainability and the use of a standard color for brand recognition are very important to an organization.
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The strength of the impact of goals on each function will result in a matrix of corporate goals, department goals, and impact of goals of packaging functions.
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Those functions are listed in the below figure.
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This process can be achieved by determining the goals�� impact on the functions that packaging must fulfill.
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The industry factors, the organizational goals, and other motivations must be gathered and analyzed to determine the company��s overarching position.
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A purchasing group may strive to utilize multiple suppliers for each component type.
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a marketing group may seek to have a brand recognized for its particular packaging color
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