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Packaging

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The second important element of the Discovery step is understanding the goals of stakeholders within an organization and the strengths of those goals. New	Bruce 前天 13:05	02	Bruce 前天 13:05
Porter��s 5 forces is a great model for industry analysis. New	Bruce 前天 13:05	01	Bruce 前天 13:05
Analysis of the industry landscape is a common step with developing business strategies, and it is also useful for developing a packaging strategy. New	Bruce 前天 13:05	01	Bruce 前天 13:05
We also need to understand the goals of the stakeholders within the organization. New	Bruce 前天 13:04	01	Bruce 前天 13:04
We need to understand the industry that we are operating in and the strength of forces within the industry. New	Bruce 前天 13:04	01	Bruce 前天 13:04
To develop a packaging strategy, a little more insight is also required. New	Bruce 前天 13:04	01	Bruce 前天 13:04
For example, a lot of companies will have very visible sustainability statements that they expect to be carried through by the entire company. New	Bruce 前天 13:04	02	Bruce 前天 13:04
In most organizations, general goals and missions will be known. New	Bruce 前天 13:04	01	Bruce 前天 13:04
In terms of a packaging strategy, this generally means determining the goals of an organization. New	Bruce 前天 13:03	01	Bruce 前天 13:03
During the Discovery step, we need to evaluate the current status at a given point in time. New	Bruce 前天 13:03	01	Bruce 前天 13:03
How quickly can films be delivered and resupplied? New	Bruce 前天 13:00	15	Bruce 前天 13:03
Let��s walk through these three steps so you can develop an effective strategy. New	Bruce 前天 13:03	01	Bruce 前天 13:03
A packaging strategy is no different; however, we need to be mindful of the packaging function elements the company objectives will be based around. New	Bruce 前天 13:03	01	Bruce 前天 13:03
As with any strategy development, there are basic steps that can be followed: New	Bruce 前天 13:03	01	Bruce 前天 13:03
Developing a packaging strategy can be a daunting task, especially when we consider that the strategy must encompass multiple areas. A packaging strategy is not just about redesigning packaging for marketing purposes; it is about determining the resource New	Bruce 前天 13:02	01	Bruce 前天 13:02
For example, a packaging department within an organization that has a strong sustainability objective will need to develop systems that ensure environmental impact is considered during packaging development. New	Bruce 前天 13:02	01	Bruce 前天 13:02
It is essential that the goals and objectives are understood and flow down as principles and guidelines within the packaging group. New	Bruce 前天 13:02	01	Bruce 前天 13:02
A department trying to support organizational goals without its own strategy will fail because of a lack of focus and misalignment of activities with objectives. New	Bruce 前天 13:02	01	Bruce 前天 13:02
This article aims to discuss an effective approach to developing a packaging strategy. New	Bruce 前天 13:02	01	Bruce 前天 13:02
A packaging strategy is an essential element to doing this. New	Bruce 前天 13:01	01	Bruce 前天 13:01

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