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Alternatively, a company opting for affordable quality may require a friendlier colour choice, such as orange, yellow, or pink.
Bruce
2024-11-8
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Bruce
2024-11-8 09:36
If the brand is about decadence and luxury, roasters may use colours such as black, purple, or nay to convey that.
Bruce
2024-11-8
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Bruce
2024-11-8 09:36
Branding is equally important to articulate a company��s story and values to customers.
Bruce
2024-11-8
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Bruce
2024-11-8 09:36
Representing brand voices & values
Bruce
2024-11-8
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Bruce
2024-11-8 09:36
While the colour of coffee packaging is important, there are additional factors to consider when designing bags.
Bruce
2024-11-8
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Bruce
2024-11-8 09:35
What to consider when designing coffee bags
Bruce
2024-11-8
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Bruce
2024-11-8 09:35
yellow colour coffee bag with blue illustrations in an article on what the colour of your coffee bag say about your roastery
Bruce
2024-11-8
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Bruce
2024-11-8 09:35
For example, flavours such as caramel or vanilla are commonly given amber and white colours.
Bruce
2024-11-8
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Bruce
2024-11-8 09:35
More so, coloured coffee packaging can be used to convey flavour notes, coffee strength, and the type of bean in the bag.
Bruce
2024-11-8
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Bruce
2024-11-8 09:34
The colour palette and chosen illustrations convey the vibrancy of the coffee inside, which helps consumers understand what to expect when brewing a cup.
Bruce
2024-11-8
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Bruce
2024-11-8 09:34
For instance, its Brazil Finca Espana coffee bag displays figures of geckos, cacti, and toucans, while its Ethiopian La Plata coffee boasts a colourful geometric display.
Bruce
2024-11-8
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Bruce
2024-11-8 09:34
Mokoko��s custom-printed coffee bags feature bold splashes of colours and region specific illustrations on a crisp white background.
Bruce
2024-11-8
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Bruce
2024-11-8 09:34
��We researched the street art and history of each country to find the inspiration for our labels,�� Jake adds.
Bruce
2024-11-8
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Bruce
2024-11-8 09:34
It rotates its offerings, providing seasonal coffees that showcase the best of the region.
Bruce
2024-11-8
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Bruce
2024-11-8 09:33
Mokoko Coffee sources from over a dozen countries, including India, Ethiopia, Uganda, Brazil, and Peru.
Bruce
2024-11-8
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Bruce
2024-11-8 09:33
��So, we dedicated a label design to each county we source from,�� he says.
Bruce
2024-11-8
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Bruce
2024-11-8 09:33
He explains that Mokoko wanted to celebrate the country of origin in a fun way.
Bruce
2024-11-8
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Bruce
2024-11-8 09:33
��As well as the creative artwork that is reflected throughout the history of that country.��
Bruce
2024-11-8
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Bruce
2024-11-8 09:32
��The colours used on our coffee bags were inspired by the origin country,�� says Jake, who has over 20 years of experience in the coffee and hospitality industry.
Bruce
2024-11-8
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Bruce
2024-11-8 09:32
Alternatively, bright and vibrant colours can make a brand feel fresh and energetic. Additionally, the choice of colours could reflect the coffee��s origins, such as those used by Mokoko Coffee.
Bruce
2024-11-8
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Bruce
2024-11-8 09:32
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