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Packaging

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green and white colour coffee bags in an article about what the colour of your coffee bag say about your roastery	Bruce 2024-11-8	04	Bruce 2024-11-8 09:32
Coloured coffee packaging can gently guide customers towards a decision without conscious acknowledgement.	Bruce 2024-11-8	04	Bruce 2024-11-8 09:31
For that reason, it can be challenging to stick to just one colour.	Bruce 2024-11-8	06	Bruce 2024-11-8 09:31
Notably, 66% of consumers say if a colour they want is not on a product, they are unlikely to buy it.	Bruce 2024-11-8	03	Bruce 2024-11-8 09:31
That said, it is important for roasters to consider the psychology behind the colours they choose for their coffee bags.	Bruce 2024-11-8	04	Bruce 2024-11-8 09:31
For instance, red may invoke feelings of anger, energy, or excitement, while green is usually connected to feelings of wellness, freshness, and nature.	Bruce 2024-11-8	04	Bruce 2024-11-8 09:30
Additionally, people often unconsciously form emotional and psychological connections to certain colours.	Bruce 2024-11-8	04	Bruce 2024-11-8 09:30
For example, when thinking of the colours red and yellow, many people instantly think of US fast-food giant McDonalds and its iconic yellow arches.	Bruce 2024-11-8	03	Bruce 2024-11-8 09:30
Studies have shown the brain processes colour before shapes and words.	Bruce 2024-11-8	05	Bruce 2024-11-8 09:30
The psychology of colour in coffee packaging	Bruce 2024-11-8	05	Bruce 2024-11-8 09:30
a barista pouring roasted coffee beans out of a Mokoko coffee bag in an article on what the colour of your coffee bag say about your roastery	Bruce 2024-11-8	05	Bruce 2024-11-8 09:29
With a staggering 93% of consumers reportedly focusing on visual appearance when buying a product, a roaster��s choice in colour must be a smart one.	Bruce 2024-11-8	05	Bruce 2024-11-8 09:29
When a customer is able to recognise a roaster��s branding, they are more inclined to trust it over brands they have not tried before.	Bruce 2024-11-8	05	Bruce 2024-11-8 09:29
In turn, this helps increase repeat purchases.	Bruce 2024-11-8	05	Bruce 2024-11-8 09:29
That said, bold and vibrant colours have proved effective at making brands more recognisable in physical stores and online.	Bruce 2024-11-8	04	Bruce 2024-11-8 09:29
Not only does it have a significant bearing on brand identity, it can be difficult to switch once customers have become familiar with it.	Bruce 2024-11-8	05	Bruce 2024-11-8 09:29
For specialty roasters, it can be difficult to decide on a single colour for their coffee bags.	Bruce 2024-11-8	04	Bruce 2024-11-8 09:28
This means that brands can reach a wide number of consumers without overhauling designs for different markets.	Bruce 2024-11-8	05	Bruce 2024-11-8 09:28
Unlike symbols and logos, there is little variance between how customers interpret colours �C it tends to be more deeply ingrained in the human psyche.	Bruce 2024-11-8	05	Bruce 2024-11-8 09:28
According to recent studies, consumers will make a judgement about a retailer within 90 seconds of entering a store, with 62% �C 90% of the impressions based on colour alone.	Bruce 2024-11-8	05	Bruce 2024-11-8 09:28

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