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Packaging

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This can be anything the roastery does that contributes to sustainability efforts, but differs from the norm.	Bruce 2024-11-7	06	Bruce 2024-11-7 18:30
He also highly recommends adding a personal touch.	Bruce 2024-11-7	04	Bruce 2024-11-7 18:30
Additionally, he advises roasters to include basic details, such as the coffee��s roast date, the location and region where it was farmed, as well as any certifications it may have.	Bruce 2024-11-7	04	Bruce 2024-11-7 18:30
��It is important for you to know what you want to communicate to customers and have the data to support it,�� Jean says.	Bruce 2024-11-7	03	Bruce 2024-11-7 18:30
Therefore, roasters should ensure their QR codes add value to a customer��s shopping experience without overwhelming them.	Bruce 2024-11-7	04	Bruce 2024-11-7 18:29
However, this is more likely to happen with large organisations that sell high-value and frequently counterfeited products, such as medication or cosmetics.	Bruce 2024-11-7	04	Bruce 2024-11-7 18:29
Important to note is there is a slim chance QR codes can be replicated.	Bruce 2024-11-7	04	Bruce 2024-11-7 18:29
For instance, they can follow Jean��s route, or choose to use a free online service to generate their own QR codes.	Bruce 2024-11-7	05	Bruce 2024-11-7 18:29
Roasters who want to start using QR codes to communicate their sustainability credentials have numerous options.	Bruce 2024-11-7	04	Bruce 2024-11-7 18:29
How to start using QR codes	Bruce 2024-11-7	04	Bruce 2024-11-7 18:29
a coffee customer using a QR code to pay for a takeaway cup of coffee in an article on using QR codes on coffee bags to communicate sustainability efforts	Bruce 2024-11-7	04	Bruce 2024-11-7 18:28
��Therefore, the team at Hala Tree Coffee continues to make the experience better every time by adding pertinent information for the customer,�� Jean says.	Bruce 2024-11-7	06	Bruce 2024-11-7 18:28
Accessing and editing the content that the QR code leads to is relatively easy.	Bruce 2024-11-7	03	Bruce 2024-11-7 18:28
��We have used this application for the past five years to offer traceability of what��s in a bag of coffee and what it takes to get there.��	Bruce 2024-11-7	05	Bruce 2024-11-7 18:28
Scanning this will summarise the path that particular coffee has taken: from when and where it was picked, to when and where it was roasted and packed for shipping.	Bruce 2024-11-7	05	Bruce 2024-11-7 18:28
The application automatically generates a QR code when the company packages their coffee.	Bruce 2024-11-7	04	Bruce 2024-11-7 18:28
However, the company now uses QR codes generated from eCropOrigin.	Bruce 2024-11-7	04	Bruce 2024-11-7 18:27
Hala Tree Coffee initially used standard ways to communicate with customers, such as directing them to the website or offering newsletter subscriptions.	Bruce 2024-11-7	03	Bruce 2024-11-7 18:27
��Sustainability communication is important for us for multiple reasons,�� he explains, ��as it helps the business demonstrate that it makes every effort to protect the environment and our farm.��	Bruce 2024-11-7	03	Bruce 2024-11-7 18:27
��I view sustainability as the ability of a company to support itself and those working for it,�� explains Jean, who is also the founder of eCropOrigin, a mobile app that allows coffee farmers to monitor and track all aspects of farm production.	Bruce 2024-11-7	04	Bruce 2024-11-7 18:27

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