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Packaging

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The brand��s box-bottom coffee bags allow them to sit on a shelf and appear as a book that holds the name and story of each coffee.	Bruce 2024-11-7	011	Bruce 2024-11-7 11:54
This theme is seamlessly deployed across all elements of the coffee��s branding and packaging. ��When we name our coffee, we also give it a story of what it was named after,�� he adds.	Bruce 2024-11-7	010	Bruce 2024-11-7 11:54
��So, I try to name all of my coffees after historical figures, mythological creatures, or landmarks from where the coffee originated.��	Bruce 2024-11-7	09	Bruce 2024-11-7 11:54
��I��ve long had a love of history and mythology,�� Erik says.	Bruce 2024-11-7	08	Bruce 2024-11-7 11:54
Here, it creates a timeless aesthetic and is used to establish an engaging link to Erik��s personality.	Bruce 2024-11-7	07	Bruce 2024-11-7 11:53
Across the brands�� coffee packaging, black is used as an imaginative alternative to the usual modern monochrome designs.	Bruce 2024-11-7	05	Bruce 2024-11-7 11:53
The use of the colour black in LongStory��s coffee packaging is brilliantly singular.	Bruce 2024-11-7	04	Bruce 2024-11-7 11:53
How effective is black coffee packaging from a consumer��s perspective?	Bruce 2024-11-7	04	Bruce 2024-11-7 11:53
LongStory Coffee Co coffee packaging custom printed coffee bags quad seal coffee bags with degassing valves in an article on LongStory Coffee Co black coffee packaging.	Bruce 2024-11-7	03	Bruce 2024-11-7 11:52
This perfectly complements our brand identity at LongStory.��	Bruce 2024-11-7	03	Bruce 2024-11-7 11:52
��Individually, I don��t know if any of these colours would represent the brand,�� Erik admits. ��However, when combined, they look the part of sitting on a dusty bookshelf, just waiting to be picked up and explored.	Bruce 2024-11-7	04	Bruce 2024-11-7 11:52
For Erik, it is the combined vibe created by this unison of colours that best embodies LongStory��s brand identity.	Bruce 2024-11-7	05	Bruce 2024-11-7 11:52
Additionally, he felt the antique white was a perfect match, as it was just off-white enough to evoke feelings of worn paper.	Bruce 2024-11-7	07	Bruce 2024-11-7 11:51
��The dark ��chimney smoke�� and leather brown colours reminded me of the look and feel of an old leather-bound book,�� Erik says.	Bruce 2024-11-7	06	Bruce 2024-11-7 11:51
And so, the colours they settled on evoke the feeling of an old worn book.	Bruce 2024-11-7	06	Bruce 2024-11-7 11:51
��The words that first came to mind were elegant, timeless, public library, and New Yorker magazine,�� he says.	Bruce 2024-11-7	04	Bruce 2024-11-7 11:51
When creating a look for the brand, Erik explains the designer asked the team for words they would use to describe it.	Bruce 2024-11-7	05	Bruce 2024-11-7 11:50
The brand has achieved these often polarising qualities through an intriguing combination: its trademark illustration, handwritten-style typography, pops of orange, and a sharp black background as the primary colour.	Bruce 2024-11-7	08	Bruce 2024-11-7 11:50
All at once, LongStory��s coffee packaging is minimalist, creative, bold, and sleek.	Bruce 2024-11-7	04	Bruce 2024-11-7 11:50
How does LongStory��s coffee packaging reflect its brand?	Bruce 2024-11-7	04	Bruce 2024-11-7 11:49

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