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Notably, Erik��s move into the specialty coffee came from a rather unique angle.
Bruce
2024-11-7
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Bruce
2024-11-7 11:44
Based in the city of Belleville, Illinois, in the US, LongStory Coffee Co is an indie small batch, artisanal coffee roaster that started in December 2019.
Bruce
2024-11-7
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Bruce
2024-11-7 11:44
From beer to brewing coffee: Who are LongStory Coffee Co?
Bruce
2024-11-7
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Bruce
2024-11-7 11:44
LongStory Coffee Co nitro coffee in black coffee packaging, custom printed labels for cans of nitro brew coffee in an article on LongStory Coffee Co black coffee packaging.
Bruce
2024-11-7
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Bruce
2024-11-7 11:44
To discover more about the benefits that the colour black brings to coffee packaging, I spoke with Erik Busch, the owner of LongStory Coffee Co.
Bruce
2024-11-7
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Bruce
2024-11-7 11:43
Alternatively, the colour could be used to represent the alt-aesthetic and rebel vibe that sets the sector apart.
Bruce
2024-11-7
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Bruce
2024-11-7 11:43
Black boasts an immediate sense of quality and professionalism.
Bruce
2024-11-7
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4
Bruce
2024-11-7 11:43
The colour black is widely seen across specialty coffee packaging, either alongside others or as the primary colour of a coffee bag.
Bruce
2024-11-7
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Bruce
2024-11-7 11:43
While it may lack the boldness of the colour red, it is easy to see why so many specialty coffee brands choose to feature black in their packaging.
Bruce
2024-11-7
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Bruce
2024-11-7 11:42
Sleek, mysterious, and modern.
Bruce
2024-11-7
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Bruce
2024-11-7 11:42
In this series, we dive into why roasters choose certain colours for coffee packaging, and how it represents a brand.
Bruce
2024-11-7
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Bruce
2024-11-7 11:42
When it comes to packaging, colour is one of the most critical components for attracting customers.
Bruce
2024-11-7
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Bruce
2024-11-7 11:42
LongStory Coffee Co: Using black packaging to create a sense of elegance and nostalgia
Bruce
2024-11-7
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Bruce
2024-11-7 11:41
Using black packaging to create a sense of elegance and nostalgia
Bruce
2024-11-7
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Bruce
2024-11-7 11:41
Therefore, it is recommended that roasters work to build a strong relationship with the coffee shop owners.
Bruce
2024-11-7
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10
Bruce
2024-11-7 11:41
wholesale coffee bags on a shelf in store in an article on what to consider when designing wholesale coffee bags
Bruce
2024-11-7
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Bruce
2024-11-7 11:40
Another relationship worth building is the one with a roasters packaging manufacturer, as this will design all packaging and design expectations are met.
Bruce
2024-11-7
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Bruce
2024-11-7 11:40
By establishing this relationship, roasters can develop a partnership that benefits both parties.
Bruce
2024-11-7
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Bruce
2024-11-7 11:40
For instance, some roasters may prioritise working with a company that is carbon neutral. Others may refrain from working with a cafe that does not use biodegradable packaging.
Bruce
2024-11-7
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Bruce
2024-11-7 11:39
It is essential for roasters to partner with businesses that reflect their ethics and values, otherwise; they risk compromising the brand they have worked so hard to build.
Bruce
2024-11-7
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Bruce
2024-11-7 11:39
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