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Packaging
Packaging
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two coffee hoppers filled with roast coffee with shelves of wholesale coffee bags in the background in an article on what to consider when designing wholesale coffee bags Bruce 2024-11-7 03 Bruce 2024-11-7 11:34
This involves everything from shelf placement to the method of brewing. Bruce 2024-11-7 03 Bruce 2024-11-7 11:34
It also means that roasters have little control over the way in which their coffee is presented to customers. Bruce 2024-11-7 03 Bruce 2024-11-7 11:34
This is because retailers need to sell the coffee at a profit for themselves. Bruce 2024-11-7 04 Bruce 2024-11-7 11:34
Selling coffee in bulk naturally means lower prices for roasters and, therefore, relatively low margins compared to other sales channels. Bruce 2024-11-7 06 Bruce 2024-11-7 11:33
It is important to note that selling coffee wholesale does have a downside. Bruce 2024-11-7 04 Bruce 2024-11-7 11:33
��These machines help us meet different wholesale orders, such as premium, fine, and specialty coffees.�� Bruce 2024-11-7 04 Bruce 2024-11-7 11:33
��I have three roasting machines of various capacities, ranging from 1 to 20kgs,�� says Doan, who is also a Q-grader. Bruce 2024-11-7 06 Bruce 2024-11-7 11:33
A brand refresh may also be needed to keep up with contemporary trends when the roastery reaches a milestone, such as an anniversary. Bruce 2024-11-4 126 Bruce 2024-11-5 17:07
��I think changing your coffee packaging design every five to six years is good enough to reflect your brand reinvention,�� Phumlani explains. Bruce 2024-11-4 237 Bruce 2024-11-5 17:00
��This is typically done as the brand grows and introduces new blends.�� Bruce 2024-11-4 026 Bruce 2024-11-4 08:51
��A great time to change coffee bag design is to mark the reinvention of the brand and product,�� he adds. Bruce 2024-11-4 024 Bruce 2024-11-4 08:50
��Usually, when roasters enter the market, their coffee bag design includes a simple-textured bag with a sticker of their brand name,�� says Phumlani, who is also the head roaster at Manaka Coffee. Bruce 2024-11-4 023 Bruce 2024-11-4 08:50
Many roasters choose to update their coffee packaging when launching new blends. Bruce 2024-11-4 018 Bruce 2024-11-4 08:50
As long as it is in line with the company��s brand corporate identity, an updated coffee bag design may attract new customers while building on brand loyalty from existing ones. Bruce 2024-11-4 020 Bruce 2024-11-4 08:50
A simple change in coffee bag design, such as altering the colour of the bag or its font, can positively impact sales. Bruce 2024-11-4 019 Bruce 2024-11-4 08:49
Occasionally, factors of a business require a refresh, and packaging design is no exception. Bruce 2024-11-4 016 Bruce 2024-11-4 08:49
Why change the design of coffee packaging? Bruce 2024-11-4 017 Bruce 2024-11-4 08:49
To learn more about the importance of communicating coffee packaging design changes to customers, I spoke with the co-owner of Manaka Coffee in Johannesburg, Phumlani Sibeko. Bruce 2024-11-4 09 Bruce 2024-11-4 08:49
Therefore, any changes to the design of coffee packaging must be carefully considered, as they can have a drastic effect on a business. Bruce 2024-11-4 07 Bruce 2024-11-4 08:48
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