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Packaging

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Therefore, it is essential for roasters to ensure their coffee packaging design looks luxurious, as this can go a long way in helping boost sales and brand recognition.	Bruce 2024-11-1	05	Bruce 2024-11-1 08:21
Notably, a recent survey found 61% of respondents are more likely to buy a luxury product repeatedly if it comes in premium-looking packaging.	Bruce 2024-11-1	010	Bruce 2024-11-1 08:21
Similar to jewellery and perfume, specialty coffee is often considered a high-end luxury product.	Bruce 2024-11-1	06	Bruce 2024-11-1 08:21
Coffee bag design: Embossing vs debossing	Bruce 2024-11-1	05	Bruce 2024-11-1 08:21
Our coffee bags and custom coffee boxes can be embossed, debossed, or fully customised with transparent windows, or tasting cards, to meet your marketing needs.	Bruce 2024-11-1	06	Bruce 2024-11-1 08:20
Our range of 100% recyclable coffee packaging options is made from renewable materials such as kraft paper, rice paper, or multilayer LDPE packaging with an environmentally friendly PLA lining.	Bruce 2024-11-1	07	Bruce 2024-11-1 08:20
MTPak Coffee can help you integrate sensory marketing into your coffee packaging seamlessly.	Bruce 2024-11-1	05	Bruce 2024-11-1 08:20
a rice paper coffee bag with a transparent window to display roast coffee beans in an article about how sensory marketing can benefit coffee shops and roasters	Bruce 2024-11-1	06	Bruce 2024-11-1 08:19
While sensory marketing can seem complex and inaccessible to the average small to medium roasters, there are ways you can use elements of it to your advantage.	Bruce 2024-11-1	05	Bruce 2024-11-1 08:19
If your coffee is visually unique �C for example, peaberry beans or a distinctly light or dark roast �C including a clear window can show customers what they can look forward to.	Bruce 2024-11-1	05	Bruce 2024-11-1 08:19
This can create intrigue and encourage them to lift the card for more information.	Bruce 2024-11-1	05	Bruce 2024-11-1 08:19
In addition, you can include a tasting card slot on your coffee bags which contains details on the origins of the coffee or a recipe for brewing it.	Bruce 2024-11-1	05	Bruce 2024-11-1 08:19
More so, it may give your coffee bags a more sophisticated, luxurious feel, which is highly appealing to customers.	Bruce 2024-11-1	05	Bruce 2024-11-1 08:18
For example, embossing and debossing can subtly draw attention to your logo or brand name while encouraging customers to run their fingers over it.	Bruce 2024-11-1	07	Bruce 2024-11-1 08:18
To engage a consumer��s sense of touch, you can choose to add subtle or obvious textures to your coffee packaging.	Bruce 2024-11-1	06	Bruce 2024-11-1 08:18
Give your coffee bags texture	Bruce 2024-11-1	07	Bruce 2024-11-1 08:18
For example, instead of stating that coffee tastes like chocolate, you could say that it tastes like 80% dark chocolate, and include dark chocolate squares or cocoa beans with this description.	Bruce 2024-11-1	020	Bruce 2024-11-1 08:18
However, they can improve on this by integrating visuals and making more targeted references.	Bruce 2024-11-1	08	Bruce 2024-11-1 08:17
When it comes to conveying the taste and aromas of coffee, many roasters do an effective job with their descriptions.	Bruce 2024-11-1	08	Bruce 2024-11-1 08:17
You can also include videos of people interacting with your coffee bags, such as opening them and pouring out the coffee beans.	Bruce 2024-11-1	010	Bruce 2024-11-1 08:17

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