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Packaging

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This can be done by offering a 3D view of your coffee bags and providing customers with the option to zoom in and out to view them better.	Bruce 2024-11-1	07	Bruce 2024-11-1 08:17
How you present these images can tap into their senses, even if they are unable to physically touch the product.	Bruce 2024-11-1	011	Bruce 2024-11-1 08:17
If you sell coffee online, it is important to have images of your coffee bags for customers to preview.	Bruce 2024-11-1	08	Bruce 2024-11-1 08:17
Revisit your visuals	Bruce 2024-11-1	016	Bruce 2024-11-1 08:16
Sensory marketing can be integrated into both your digital marketing and in-person marketing efforts in several ways.	Bruce 2024-11-1	018	Bruce 2024-11-1 08:16
How to use sensory marketing to improve your coffee packaging	Bruce 2024-11-1	011	Bruce 2024-11-1 08:16
a textured rice paper coffee bag on textured material in an article about how sensory marketing can benefit coffee shops and roasters	Bruce 2024-11-1	012	Bruce 2024-11-1 08:16
It may also give them an idea of how easy it will be to pour the product from its packaging.	Bruce 2024-11-1	09	Bruce 2024-11-1 08:16
Touch may also help customers determine if the packaging is light, flexible, and sturdy enough for easy transport and use.	Bruce 2024-11-1	010	Bruce 2024-11-1 08:15
For example, customers may touch the coffee bag to determine how easy it is to open and reseal.	Bruce 2024-11-1	010	Bruce 2024-11-1 08:15
The sense of touch may also help customers come to conclusions that could impact their purchasing decisions.	Bruce 2024-11-1	09	Bruce 2024-11-1 08:15
Additionally, customers may also make a purchasing decision based on their assessment of the packaging design, colours, graphics, and branding.	Bruce 2024-11-1	013	Bruce 2024-11-1 08:15
They are likely to visually assess whether the coffee packaging is able to protect its contents from external factors, such as sunlight, oxygen, humidity and high temperatures.	Bruce 2024-11-1	08	Bruce 2024-11-1 08:15
When assessing coffee packaging using sight and touch, consumers will focus on various elements.	Bruce 2024-11-1	018	Bruce 2024-11-1 08:14
Customers may do this to find out more information about the product, so they can decide whether to purchase it.	Bruce 2024-11-1	06	Bruce 2024-11-1 08:14
Sensory marketing and coffee packaging	Bruce 2024-11-1	011	Bruce 2024-11-1 08:14
kraft paper coffee bags on display beside glass jars filled with roast coffee beans in an article about how sensory marketing can benefit coffee shops and roasters	Bruce 2024-11-1	06	Bruce 2024-11-1 08:14
It is now crucial for coffee brands to ��effectively innovate the product packaging to attract consumers to purchase their products.��	Bruce 2024-11-1	05	Bruce 2024-11-1 08:13
Their 2021 research paper states that during Covid-19, many coffee brands sold their coffee digitally, which kept customers from being able to see and touch the products.	Bruce 2024-11-1	012	Bruce 2024-11-1 08:13
Using an example coffee brand, a group of researchers recently examined the relationship between sensory marketing, packaging, and purchasing decisions.	Bruce 2024-11-1	011	Bruce 2024-11-1 08:13

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