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Packaging

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Packaging takes sensory communication to a whole new level,�� he says.	Bruce 2024-11-1	011	Bruce 2024-11-1 08:13
��Customers pay close attention to the feel of the material; the resistance it presents; the sounds it makes; and the way the package opens.	Bruce 2024-11-1	08	Bruce 2024-11-1 08:13
In an interview with the Harvard Business Review, the design and research and development officer at Newell Rubbermaid, Chuck Jones, explains there is a ritual quality to opening a packaging.	Bruce 2024-11-1	07	Bruce 2024-11-1 08:13
Notably, many brands choose to use sensory marketing when creating product packaging.	Bruce 2024-11-1	06	Bruce 2024-11-1 08:12
It is common for many brands to use sensory marketing at the end of a customer��s journey, as it can create a sense of comfort and help them feel more confident in their purchase.	Bruce 2024-11-1	010	Bruce 2024-11-1 08:12
It does so in a subtle manner, and as customers don��t perceive it as aggressive marketing they tend to be more receptive to it.	Bruce 2024-11-1	06	Bruce 2024-11-1 08:12
A more accurate explanation is brands have realised that unconscious and conscious awareness of sensory stimuli can impact consumer behaviour.	Bruce 2024-11-1	010	Bruce 2024-11-1 08:12
In its simplest terms, sensory marketing is a strategy that aims to appeal to customers using their five senses.	Bruce 2024-11-1	07	Bruce 2024-11-1 08:12
What is sensory marketing?	Bruce 2024-11-1	07	Bruce 2024-11-1 08:12
a coffee roaster holding a scoop of specialty roast coffee near a bleached kraft paper coffee bag in an article about how sensory marketing can benefit coffee shops and roasters	Bruce 2024-11-1	09	Bruce 2024-11-1 08:11
Read on to learn more about sensory marketing and practical ways you can use it to your advantage.	Bruce 2024-11-1	06	Bruce 2024-11-1 08:11
Sensory marketing can help coffee shops provide customers with memorable experiences, influence their perceptions, and increase loyalty.	Bruce 2024-11-1	06	Bruce 2024-11-1 08:11
In essence, sensory marketing aims to appeal to at least one of the five senses in order to prompt a positive response from a business��s target audience.	Bruce 2024-11-1	06	Bruce 2024-11-1 08:11
Now lockdowns have been lifted and customers are less reliant on e-commerce to meet their needs, roasters are able to offer customers a more memorable coffee experience through sensory marketing.	Bruce 2024-11-1	06	Bruce 2024-11-1 08:11
As a result, they were unable to rely on the powerful sensory aspects of their coffee to help market it to customers.	Bruce 2024-11-1	06	Bruce 2024-11-1 08:11
During the Covid-19 pandemic, a number of caf��s and roasters were forced to sell their coffees exclusively online.	Bruce 2024-11-1	05	Bruce 2024-11-1 08:11
Sensory marketing in coffee: How to create a memorable customer experience	Bruce 2024-11-1	06	Bruce 2024-11-1 08:10
MTPak Coffee can help balance your budget and business personality with custom-printed coffee packaging that is sure to gather followers on Instagram.	Bruce 2024-11-1	08	Bruce 2024-11-1 07:59
However, partnering with a superior packaging manufacturer that understands the roasters�� needs will make the process easier.	Bruce 2024-11-1	09	Bruce 2024-11-1 07:59
Making the change over to sustainable coffee packaging can seem like a momentous task.	Bruce 2024-11-1	07	Bruce 2024-11-1 07:58

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