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Packaging

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So, the challenge was weighing, labelling, and packing over 3000 tiny individual bags of coffee.��	Bruce 2024-11-1	04	Bruce 2024-11-1 07:39
��It was literally in my house because I didn��t have premises.	Bruce 2024-11-1	05	Bruce 2024-11-1 07:39
��That first year, I did everything in-house,�� Josh explains.	Bruce 2024-11-1	06	Bruce 2024-11-1 07:39
When Coffee Advent launched on Kickstarter, it had 120 backers.	Bruce 2024-11-1	05	Bruce 2024-11-1 07:39
Organising a multi-roaster coffee advent calendar	Bruce 2024-11-1	06	Bruce 2024-11-1 07:39
��Over the course of 25 days, we��re able to accommodate a wide variety of origins,�� he says. ��Sometimes we��ve had the same coffee processed two different ways, or coffees selected just for Coffee Advent.��	Bruce 2024-11-1	06	Bruce 2024-11-1 07:38
Josh explains he allows the roasters to select the coffees, as the aim is to feature and promote, rather than force a particular coffee.	Bruce 2024-11-1	04	Bruce 2024-11-1 07:38
��As well as small or independent roasters who are relatively unknown or just starting out, like Coffee by Tate, or Rockhopper Roasters.��	Bruce 2024-11-1	06	Bruce 2024-11-1 07:38
��I also wanted to highlight roasters with an environmental or social responsibility focus, such as Redemption Roasters and SEND Coffee,�� Josh adds.	Bruce 2024-11-1	03	Bruce 2024-11-1 07:38
He also featured offerings from local Kentish roasters, such as Bloss Coffee and Curve Coffee Roasters.	Bruce 2024-11-1	03	Bruce 2024-11-1 07:38
��I looked at roasters who, in my opinion, were doing an amazing job with coffee, such as Plot Roasting and Saint Espresso,�� he says.	Bruce 2024-11-1	06	Bruce 2024-11-1 07:38
When Advent Coffee launched in 2020, it featured just 10 Kentish roasters who broadly fell into one of four groups.	Bruce 2024-11-1	03	Bruce 2024-11-1 07:37
��Or they can check our social media pages to find out more about that coffee and who roasted it.��	Bruce 2024-11-1	07	Bruce 2024-11-1 07:37
��Each day, customers have the choice to brew that day��s coffee ��blind��,�� Josh explains.	Bruce 2024-11-1	06	Bruce 2024-11-1 07:37
Therefore, when the packed coffees arrived, Josh reveals they were simply labelled with a number, and the contents remained a secret until its numbered day.	Bruce 2024-10-31	014	Bruce 2024-10-31 17:23
Second, Josh says he wanted to expand on a game known as Mystery Brew: where a customer is presented with a coffee and has to guess the origin, processing methods, and flavour notes.	Bruce 2024-10-31	016	Bruce 2024-10-31 17:23
��First, I wanted to introduce a wider audience to local coffee roasters and promote them at a time when the majority had lost wholesale business because of the pandemic.��	Bruce 2024-10-31	015	Bruce 2024-10-31 17:23
��The original idea was two-fold,�� explains Josh, who is currently the interim head of coffee at GAIL��s Bakery in London.	Bruce 2024-10-31	014	Bruce 2024-10-31 17:22
The calendar aims to highlight and promote independent specialty coffee roasters.	Bruce 2024-10-31	023	Bruce 2024-10-31 17:22
In essence, Coffee Advent sends 25 unique and individually packed coffees directly to consumers�� doors.	Bruce 2024-10-31	013	Bruce 2024-10-31 17:22

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