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Packaging
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Colour and legible font make all the difference to the overall design of a coffee bag. Bruce 2024-10-31 04 Bruce 2024-10-31 13:19
The front of the bag is spacious enough to accommodate artwork, while the sides can also be fully customised. Bruce 2024-10-31 04 Bruce 2024-10-31 13:19
For example, side gusset coffee pouches are a fantastic option for a coffee bag redesign. Bruce 2024-10-31 04 Bruce 2024-10-31 13:19
It is also important to consider how the redesign will look across the shape of the coffee bag, and whether the structure will have to be changed. Bruce 2024-10-31 04 Bruce 2024-10-31 13:19
��A velvet-textured coffee bag is less likely to fold or crinkle when customers touch it,�� he adds. Bruce 2024-10-31 04 Bruce 2024-10-31 13:18
He suggests roasters consider adding a ��classy�� texture, such as velvet to the coffee bag. Bruce 2024-10-31 04 Bruce 2024-10-31 13:18
��The redesigned coffee bags should be of great quality,�� Phumlani advises. Bruce 2024-10-31 04 Bruce 2024-10-31 13:18
The redesigned bag should also be aesthetically pleasing so that it remains distinct from competitors and continues to attract customers. Bruce 2024-10-31 04 Bruce 2024-10-31 13:18
The physical coffee bag should be durable enough to protect the coffee beans and keep them fresh as they make their way to the customer. Bruce 2024-10-31 04 Bruce 2024-10-31 13:18
These include design aesthetics, colour, and coffee packaging structures. Bruce 2024-10-31 05 Bruce 2024-10-31 13:17
Roasters need to consider several factors in coffee packaging design changes. Bruce 2024-10-31 05 Bruce 2024-10-31 13:17
What to consider when making changes to coffee packaging design Bruce 2024-10-31 04 Bruce 2024-10-31 13:17
two multilayer coffee bags with custom-printing in an article on how coffee packaging design changes impact sales Bruce 2024-10-31 05 Bruce 2024-10-31 13:17
In this way, you involve your customer on the coffee package design journey in a fun and interactive way,�� he adds. Bruce 2024-10-31 05 Bruce 2024-10-31 13:17
��You can post the best designs on your brand��s social media channels and ask customers to vote. Bruce 2024-10-31 05 Bruce 2024-10-31 13:17
��Coffee bag design competitions are fantastic for including the customer and artists that want to work with your brand,�� explains Phumlani. Bruce 2024-10-31 04 Bruce 2024-10-31 13:16
One of the most engaging ways to communicate packaging changes is to include customers along the journey through design competitions. Bruce 2024-10-31 04 Bruce 2024-10-31 13:16
Additionally, they can introduce new bags through local cafes to show customers as they place their coffee orders. Bruce 2024-10-31 05 Bruce 2024-10-31 13:16
For example, roasters can use social media platforms to convey a countdown to the rollout of a new coffee bag design. Bruce 2024-10-31 05 Bruce 2024-10-31 13:16
Most importantly, informing customers of coffee bag design changes should be in your overall packaging redesign strategy. Bruce 2024-10-31 05 Bruce 2024-10-31 13:16
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