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Packaging
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That said, with adequate preparation and engagement, roasters can help customers adapt to new packaging designs while maintaining brand recognition. Bruce 2024-10-31 04 Bruce 2024-10-31 13:16
Humans are hardwired to resist change. Bruce 2024-10-31 04 Bruce 2024-10-31 13:15
Communicating coffee packaging design changes to customers Bruce 2024-10-31 04 Bruce 2024-10-31 13:15
a coffee roaster or coffee shop barista interacting with a customer to show changes in coffee packaging design in an article on how coffee packaging design changes impact sales Bruce 2024-10-31 05 Bruce 2024-10-31 13:15
The right changes to coffee packaging design will help to ensure roasters remain relevant within the market and with both potential and existing customers. Bruce 2024-10-31 04 Bruce 2024-10-31 13:15
Ultimately, when a business matures, its aesthetic matures along with it. Bruce 2024-10-31 05 Bruce 2024-10-31 13:15
Too many changes can create customer confusion about the brand��s identity and what it stands for,�� he adds. Bruce 2024-10-31 04 Bruce 2024-10-31 13:15
��If roasters change their coffee packaging too often, it may work against their brand awareness and profit maximising strategies. Bruce 2024-10-31 04 Bruce 2024-10-31 13:14
Notably, the LED lamps used instead may last up to 10 times longer, as they switch off between uses, reducing energy consumption. Bruce 2024-10-30 015 Bruce 2024-10-30 16:59
Without the need for mercury lamps to dry inks, the process requires less electricity. Bruce 2024-10-30 015 Bruce 2024-10-30 16:59
More so, the process of applying spot UV to packaging is considered an environmentally friendly process. Bruce 2024-10-30 017 Bruce 2024-10-30 16:59
The technique is commonly used on compostable and biodegradable substrates, such as kraft paper and recycled cardboard. Bruce 2024-10-30 012 Bruce 2024-10-30 16:59
Spot UV is an incredibly versatile printing finish that can be used on several packaging materials. Bruce 2024-10-30 012 Bruce 2024-10-30 16:59
Is spot UV on coffee bags environmentally friendly? Bruce 2024-10-30 010 Bruce 2024-10-30 16:58
a black coffee bag with a spot UV finish, spot UV customised coffee bags, in an article on spot UV on customised coffee bags Bruce 2024-10-30 012 Bruce 2024-10-30 16:58
While spot UV may appear as an added and unnecessary expense, it can provide roasters with more value for their money: it helps extend the product��s shelf life while increasing its aesthetic appeal. Bruce 2024-10-30 014 Bruce 2024-10-30 16:58
As well as protecting against wear and tear, it may help extend the coffee��s shelf life by helping keep moisture and dust out of the bag. Bruce 2024-10-30 015 Bruce 2024-10-30 15:16
Furthermore, as spot UV sets as a hardened layer, it is able to offer additional protection to the coffee bag��s design, and its contents. Bruce 2024-10-30 011 Bruce 2024-10-30 15:15
Some of the strongest and most relevant senses to coffee would be sight and touch. Bruce 2024-10-30 019 Bruce 2024-10-30 15:15
Sensory marketing uses the texture, text, colour, and imagery on packaging to positively impact a customer��s purchasing decisions. Bruce 2024-10-30 013 Bruce 2024-10-30 15:15
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