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This is why coffee brands like Starbucks and Nespresso are two of the most popular coffee brands globally.	Bruce 2024-11-11	136	Bruce 7 天前
A report from Sprout Social��s 2020 Index found that 40% of consumers listed memorable content as a factor that helps brands stand out on social media, while two-thirds voted for distinct personality and compelling storytelling.	Bruce 2024-11-11	035	Bruce 2024-11-11 17:03
Time and again, consumers have shown a preference for companies with a strong brand voice.	Bruce 2024-11-11	030	Bruce 2024-11-11 17:03
Coffee brand voice case studies	Bruce 2024-11-11	034	Bruce 2024-11-11 17:02
Nespresso has a carefully crafted brand voice supported by its brand ambassadors	Bruce 2024-11-11	034	Bruce 2024-11-11 17:02
When they burst onto the scene in the late 1990s with a range of fruit smoothies, their fun, witty, and subversive brand voice stood out in a sector that was generally formal and stuffy, helping to grab customers�� attention.	Bruce 2024-11-11	029	Bruce 2024-11-11 17:02
A classic example is Innocent Drinks.	Bruce 2024-11-11	025	Bruce 2024-11-11 17:02
Finally, look at what competitors are doing �C and find a way to do things differently. Consumers are constantly on the hunt for brands that will shake up the industry with a new, exciting, and fresh approach; and the best way to convey this is through y	Bruce 2024-11-11	023	Bruce 2024-11-11 17:01
Are they outgoing? Opinionated? Politically-driven? Fashion conscious? Do they keep up with the latest trends? Are they active on social media? Do they like to travel abroad? All of these are important questions that will ultimately help define your brand	Bruce 2024-11-11	024	Bruce 2024-11-11 17:01
You can test this by speaking to potential customers about their values and what they look for in a brand, as well as understanding their personalities.	Bruce 2024-11-11	021	Bruce 2024-11-11 17:01
In other words, will your brand voice resonate with the people you expect to buy your coffee? If, when thinking about your target audience, your brand voice doesn��t quite fit, then it��s probably not right.	Bruce 2024-11-11	09	Bruce 2024-11-11 17:01
You also need to think about your target audience.	Bruce 2024-11-11	08	Bruce 2024-11-11 17:00
As such, it should be simple, clear, and authentic, as this will help build trust and improve consistency.	Bruce 2024-11-11	09	Bruce 2024-11-11 17:00
This will help determine the key characteristics of your brand voice, while forming the base from which all communication with customers will stem.	Bruce 2024-11-11	010	Bruce 2024-11-11 17:00
In order to develop your own brand voice, it��s important to start with your company��s mission statement.	Bruce 2024-11-11	09	Bruce 2024-11-11 17:00
Not only do these brands have memorable voices, they��re able to use them across a range of mediums to convey their personalities, showcase their values, and tell compelling stories.	Bruce 2024-11-11	08	Bruce 2024-11-11 16:59
Vegan milk giant Oatly, on the other hand, has made a name for itself as a result of its irreverent and self-aware brand voice.	Bruce 2024-11-11	08	Bruce 2024-11-11 16:59
Coca-Cola, for example, is known for its positive, friendly, and down-to-earth approach, while Dove is recognised for being uplifting and empowering.	Bruce 2024-11-11	09	Bruce 2024-11-11 16:59
All of the world��s leading brands have distinct personalities that come through in the form of a brand voice.	Bruce 2024-11-11	07	Bruce 2024-11-11 16:59
How to develop a brand voice	Bruce 2024-11-11	08	Bruce 2024-11-11 16:58