��I think changing your coffee packaging design every five to six years is good enough to reflect your brand reinvention,�� Phumlani explains.

��I think changing your coffee packaging design every five to six years is good enough to reflect your brand reinvention,�� Phumlani explains.

I do not believe it is a good idea to update the design of your coffee package regularly, as most consumers actually are most accustomed to the things they are familar.

Brand invention is truly a difficult thing, you should always tell the consumers the same thing for a thousand times, to create your own profile in the impression of the consumers.