Are they outgoing? Opinionated? Politically-driven? Fashion conscious? Do they keep up with the latest trends? Are they active on social media? Do they like to travel abroad? All of these are important questions that will ultimately help define your brand

Are they outgoing? Opinionated? Politically-driven? Fashion conscious? Do they keep up with the latest trends? Are they active on social media? Do they like to travel abroad? All of these are important questions that will ultimately help define your brand voice.