Coffee brands and minimalist design

A number of brands have adopted minimalist packaging designs for their coffee

Rather than simply watching what the industry is doing, he says, you should make the packaging your own.

However, he points out that if it��s used incorrectly, minimalism can also fall into the trap of being too generic.

��Minimal design encourages you to lock in to the most important function of your product while telling a clear and unique story,�� he notes.

He believes that some brands try too hard, and this can result in an unclear brand vision.

By leaving no room for confusion, he says, minimalism can help to tell your brand��s story.

��Simple and recognisable key elements will go further for brand recognition in a crowded market and help your brand stand out,�� he explains.

He adds that because there are so many brands out there, especially when it comes to specialty coffee, minimalism can help you stand out in the crowd.

��Using a minimal approach can also add to a design��s versatility, as less elements and complex content can make it easier to format across different applications.��

��Since minimalist design only uses what��s needed, it is easier to communicate a message to the end user without room for confusion or distraction,�� he says.

Charlie explains that the appeal of minimalist design comes from its original intention and functionality.

It is also seen as representing attractive qualities such as order, simplicity, all of which can be echoed in a product.

Aesthetically, minimalism offers a puritanical form of beauty and design.

Why less appeals

Minimalism offers a puritanical form of beauty and design

minimalist coffee packaging design

Brand strategists and packaging designers have realised that you can hone your brand by keeping your product design elements simple and focused, thus allowing the product��s key ...

Minimalism is now also one of the latest trends in packaging design.

These characteristics have remained fashionable to this day.

Architects worked with fashion designers to achieve simplicity, often through the use of white elements, cold lighting, and open space.

In the 1980s, minimalism made its way into architecture, with minimalist spaces gaining considerable popularity.

They applied the concept of minimalism to sculptures, constructions and installations �C and in doing so, became the movement��s most important creators.

Subsequently, minimalism flourished in the 1960s and 70s with artists that included Carl Andre, Dan Flavin, Donald Judd, Sol LeWitt, Agnes Martin, and Robert Morris.

��Minimal art�� emerged as a result of these early exhibitions.

Artists such as Frank Stella, Nassos Daphnis, and Kenneth Noland had turned away from the styles of the previous generation and moved towards geometric abstraction �C a form of ab ...

Minimalism emerged in late 1950s New York.

The history of minimalism

Minimalism caught on as an art form in the 1960s and 70s

minimalism

To find out more about minimalist design and its appeal for coffee roasters, I spoke with illustrator, designer, and Stubby Duckworth founder, Charlie Mertens.

According to recent studies, millennials ��gravitate�� to minimalist branding, with some attaching greener and more ethical practices to companies that adopt it.

More recently, minimalism has become a popular design style for product packaging, particularly for specialty coffee.

This way, we only focus on the most critical characteristics of whatever it is we are interacting with .

As a philosophy, it promises that stripping down and simplifying our lives will help us cope with an overwhelming and chaotic world.

As minimalism has grown in popularity, it has been applied to music, design, architecture, packaging, fashion, and even lifestyles.

In its most basic version, minimalism is about designers expressing only the most essential and necessary elements of a product or subject by removing any excessive components and ...

It has an established history in the realms of architecture, interiors, art, graphics, fashion, and virtually every other facet of design.

Minimalism is a visual style that originated as an art movement after World War II.

Minimalist coffee packaging design: Why less is often more

You can choose from recyclable, compostable, and biodegradable options, which can be fitted with recyclable degassing valves and resealable zippers to help preserve freshness.

However, doing so could boost your brand identity, while providing customers with extra value.

Customising the bottom of your coffee bags is by no means essential.

a LDPE coffee bag, LDPE coffee packaging in an article on Customising the bottom of coffee bags

Their flat bottom bags carry the distinctive yellow and blue of their brand, yet the bottom is transparent except for the words: ��To love coffee!��.

The bottom of the bag is a good place for a transparent window as it allows specialty roasters to keep their branding on the main body of the bag.

recyclable plastic coffee bag with a transparent window, customised coffee bag in an article on Customising the bottom of coffee bags

Before sending out their coffee, they simply circle the month and the date on which it was roasted.

On the bases of their flat bottom coffee bags, Humble, a roaster based in Calgary, Canada, prints the twelve months of the year next to a grid of numbers up to 31.

Alongside roast date, specialty roasters could also include the time limit for enjoying the coffee (typically within three months of roasting) and the amount of time they should wa ...